Novotel Marks One Year of Sustainable Seafood Partnership with WWF

Celebrating a Year of Ocean Sustainability

Ahead of World Ocean Day on June 8, Novotel commemorates its first year of partnership with the World Wide Fund for Nature (WWF), forging a commitment to ocean conservation. This alliance heralds two significant initiatives in food policies: Novotel’s Sustainable Seafood Principles in collaboration with WWF France and a groundbreaking Plant-Forward food strategy to be implemented across 600 hotels globally.

Commitment to Ocean Health

Jean-Yves Minet, the Global Brand President of Novotel, emphasizes their decisive actions aimed at safeguarding ocean health. The partnership with WWF plays a crucial role in this endeavor, enabling Novotel to leverage expertise to effect change across their extensive hotel network. This aligns with the brand’s commitment to promoting choices that positively affect the environment, marine ecosystems, and future generations. Their strategy advances responsible sourcing and is designed to cultivate lasting change through sustainable practices.

Delicious and Sustainable Culinary Offerings

Novotel’s Sustainable Seafood Principles were established in partnership with WWF’s fishery experts. These comprehensive guidelines prohibit the use of 350 endangered seafood species while promoting ethical fishing practices by 2027. It requires serving only MSC-certified wild-caught fish or responsibly sourced local varieties, and utilizing ASC or organic-certified seafood for salmon and shrimp, fostering collaborations with suppliers as necessary.

Aiming for a Plant-Forward culinary approach, Novotel has a goal for all 600 hotels to offer a minimum of 25% plant-based menu options by 2026, with 39% of its hotels already meeting this criterion today. This thrust towards Plant-Forward dining signifies a commitment to nutritious and sustainable food choices.

Engaging the Future Generations

Novotel hosts over two million family stays annually, and as part of its commitment to education, it has introduced new engaging games created in partnership with WWF France. Two new edutainment options are designed to inspire young environmental stewards: “Guardians of the Mediterranean,” an interactive game about ocean conservation, and “Sea Turtle,” a digital quiz that teaches children about the perils turtles face during migration.

Jean-Yves highlights the importance of inspiring the next generation, stating, “By engaging young minds through fun activities, we lay the groundwork for a brighter, sustainable marine future.”

The Journey Towards Sustainability

Since the launch of its ocean preservation efforts in June 2024, Novotel has made notable strides in its sustainability approach:

• Reducing Environmental Impact: Commitment to phasing out single-use plastics and adopting large refillable dispensers.
• Enhancing Sustainable Food Choices: Initiatives include a globally coordinated Fishery Improvement Project (FIP) and partnerships for improved supplier traceability.
• Fostering Ocean Awareness: New training programs developed in tandem with AXA Climate for all hotel teams to heighten ocean awareness.
• Contributing to Research: Investments in critical WWF France conservation projects focusing on areas such as Marine Protection and turtle tracking.

Partnerships in Action

Novotel is actively supporting several significant conservation initiatives, such as:

Sustaining Momentum for the Future

Looking ahead, Novotel is dedicated to enhancing its impact by collaborating with industry leaders and implementing sustainable practices across all hotels. Upcoming initiatives include expanded sustainable seafood training and new guest programs centered on ocean conservation.

The Heart of the Matter

This journey towards sustainability underscores the importance of protecting our oceans, not just for the environment, but for the well-being of humanity at large. While reviews and feedback can shine a light on such initiatives, personal experience on environmental stewardship is invaluable. Through platforms like GetExperience.com, travelers can connect with verified experiences that advocate for conservation efforts at reasonable prices—ensuring informed choices that align with their values. Enjoy the convenience and wide array of options available, and dive into unforgettable experiences that make a difference. Book now at GetExperience.com.

Conclusion

Novotel’s partnership with WWF not only charts a course for sustainable dining and ocean preservation but also fosters awareness and responsibility among future generations. As travelers seek meaningful experiences, this collaboration delivers on the promise of healthier oceanic ecosystems and enhanced tourism initiatives. With a focus on eco-friendly practices and community engagement, the ripple effect of these efforts can usher in a brighter future for both our oceans and our tourism landscapes.