Ennismore postavlja scenu za godinu smelih novih otvaranja restorana u hotelima

Invest now in Ennismore’s beachfront openings to redefine guest experience and strengthen connections across places.

originally conceived as modular formats, the program is delivering 12 openings by year-end, with a focus on beachfront resorts and three core concepts that resonate with guests across markets.

Three anchor venues pair italian craft with beachfront terroir, turning dining into an event that travels beyond the table. Each host-led restaurant sits inside a signature suite, with a compact menu that emphasizes seasonality, zero-waste prep, and a positive guest experience that spreads through the property.

The operational focus centers on consistent service pacing, a crisp front desk flow, and captivating guest experiences powered by our host model. In dining, the performance of open kitchens and live stations creates memorable moments for families and business travelers alike.

For owners exploring partnerships, target 3-5 Ennismore opportunities per region in the coming year, prioritizing at least two italian beachfront concepts and three resort sites with integrated function spaces. Align a guest-centric program with local suppliers to maximize guest satisfaction and long-term positive outcomes.

Year-Long Opening Strategy and Executive Governance

Form a Year-Long Opening Council chaired by the CEO, appoint pasricha as project lead, and set quarterly milestones with monthly reviews across operations, finance, and brand. The council governs the master calendar, capex approvals, vendor selections, and risk controls, ensuring decisions stay within a clear authority frame.

Within this structure, assign a hand in hand regional steering group that translates the council’s priorities into on-the-ground actions at Bodrum, and in italy, and other key venues. The team coordinates guestrooms readiness, lobby configuration, and cross-venue training, aligning with Mövenpick, mondaine, and raffles partnerships. pasricha leads risk and scheduling to keep milestones aligned.

Design a designed menu and coffee program as core differentiators. The menu balances local authenticity with global branding, while the lobby coffee kiosks become touchpoints for first impressions and guest engagement across venues.

Entertainment and exhibitions fuel guest interactions: schedule monthly lineups in Bodrum and italy, with exhibitions featuring local artists and culture. These programs support society outreach while creating reasons for guests to return.

Branded standards drive revenue growth: set clear branding guidelines for guestrooms and public spaces, and define national campaigns that synchronize with local activations. Track occupancy, RevPAR, and revenue by venue, with a target to exceed year-one national revenue projections by 8-12%, and deliver an ideal guest experience across the portfolio.

Vendor strategy and partnerships: maintain a short list of preferred partners, including coffee suppliers and designers, with ongoing joint marketing at the lobby and in exhibitions. Use a combined scorecard to assess financial and reputational impact, and ensure a strong national footprint alongside branded ventures.

Governance cadence: publish a quarterly performance report showing guestrooms allocation, venue openings timeline, and capital expenditure status; hold a semi-annual governance retreat to review learnings and adjust the calendar.

Timeline of 2025 openings by market and concept

Prioritize riyadh as the first market with a kempinski-led venture featuring the pariso concept to maximize early brand momentum in 2025.

riyadh will showcase a flagship Kempinski hotel restaurant, backed by an official rollout and a leader-led team, delivering an impressive, enriching guest program in Q1 2025.

wroclaw marks the next wave with a Carte-inspired concept anchored by rizwan, supported by an officer-led operations team, and driven by a dynamic eastern approach that resonates with local generations.

pariso expands to Paris with another concept in mid-year, guided by laurent, focusing on ideas that elevate guest satisfaction through a positive standard and an official quality framework.

another market tests a graduate program and a venture-style model, blending ideas from generations with a practical approach to training and service, ensuring a positive, enriching 2025 for guests across channels.

Guest experience targets: design, service, and amenities benchmarks

Recommendation: implement a three-pillar guest-experience framework–design, service, and amenities–across the portfolio and require pre-opening approvals before doors open. Set a decade-spanning plan to align regional aesthetics, starting with Dublin, Rome, and Germany properties, and maintain consistency while allowing local flavor in india and western markets.

Design: establish a modular floor plan with three core layouts per room type, ensuring accessibility and intuitive controls. Use a limited color palette that nods to regional contexts: Dublin’s maritime tones, Rome’s warm earths, Germany’s restrained modernism, and a western-influenced sense of comfort. Source creation from local craftsmen to support regional economies while keeping the brand aesthetic cohesive. The doors frame private zones and open sightlines to public spaces, balancing privacy and hospitality. Integrate sustainability via energy-efficient lighting, low-VOC materials, and smart climate controls.

Service: codify a kindness-first approach with a two-tier response metric: 4 minutes for in-room requests during peak hours, 8 minutes off-peak; target some 95% of requests resolved within 10 minutes. Deploy private concierges for high-touch guests and a collective front-line team that rotates across the portfolio to spread best practices. Train executives and staff on the strategy and maintain an open-door policy to feedback, underscoring commitment to guest welfare in every interaction.

Amenities: standardize on-site features across the portfolio: guaranteed high-speed Wi‑Fi, smart room controls, premium bathroom lines, and a curated minibar with regional snacks. For resort properties, deploy wellness studios, outdoor pools, and private cabanas. Introduce sustainability kits: refillable toiletries, filtered water stations, and waste-reduction packaging. Pursue acquisition of a sleep-tech partner to elevate rest quality and align with sustainability goals.

Measurement: set KPIs to track progress–Net Promoter Score target 70 by year-end, guest-satisfaction score above 4.6/5, and an uplift in repeat stays across some properties. Monitor floor-level operations through a centralized dashboard, with quarterly reviews led by the executive team and property-level champions. Aim for a 6% reduction in energy use per occupied room and a 15% cut in single-use packaging over the next decade.

Expansion: integrate guest-experience data into the strategy and share actionable insights across the collective to accelerate openings, while preserving the vision of a consistent, high-quality portfolio. Open doors to partnerships, sustain a clear commitment to sustainability, and ensure every new resort reflects the visionary standard that defines the brand’s growth trajectory.

Site selection criteria and market validation workflow

Recommendation: target three markets–Paris, Barcelona, and Ras Al Khaimah–and run a 14-day living lab in a pop-up to validate flow, guest mix, and culinary pull before committing to a lease.

1. Market criteria and initial filter
   • Location: urban cores or waterfront districts with easy transit access, high foot traffic, and convertible floor plans that support multi-venue formats.
   • Location fit: proximity to villas or villa clusters and luxury hospitality belts, enabling indulgent experiences that attract both locals and travelers.
   • Brand alignment: neighborhoods that echo a Parisian or barcelona vibe, with opportunities to deliver a Parisian aesthetic in concept and design.
   • Demographics: strong presence of young professionals and international guests; seasonality aligned to peak travel windows for Paris, Barcelona, and khaimah markets.
   • Legal and regulatory readiness: clear licensing timelines, predictable health and safety requirements, and data-privacy frameworks for loyalty and digital reservations.
2. Market validation workflow
   • Desk validation: compile city metrics–footfall, average spend on dining, occupancy trends, and seasonal demand–and benchmark against Swissôtel and comparable multi-venue concepts.
   • On-site assessment: evaluate gate access, entry points, loading zones, floor plans, and back-of-house throughput; quantify potential kitchen size, prep zones, and service routes.
   • Concept testing: pilot indulgent menus with Italian and other culinary threads; test a safar-inspired or life-focused evening program to gauge guest receptivity and repeat visits.
   • Partner and provider mapping: identify equipment suppliers, fit-out firms, furniture providers, and service contracts; confirm lead times and service SLAs.
   • Talent and collaboration: engage local chefs, front-of-house teams, and potential co-brand partners (including Nike for events) to assess staffing and collaboration feasibility.
   • Digital and marketing readiness: validate online discovery, reservations, loyalty integration, and targeted campaigns; measure conversion rates and average time-to-book.
   • Financial stress test: model capex, opex, and run-rate revenue for at least three concepts (parisian luxury, barcelona-inspired, khaimah beachfront) to estimate payback and hurdle rates.
3. Decision gates
   • Gate 1: after desk validation–go/no-go to field visits for 2–3 locations per market.
   • Gate 2: after pop-up results–select one primary site and two backups; confirm floor, gate access, back-of-house capacity, and kitchen location.
   • Gate 3: final sign-off–complete legal and commercial approvals; secure leases or brand collaborations; align with the marketing calendar and life-cycle plan.

Deliverables to the leadership include site rationales, ADR and occupancy projections, staffing plans, and risk mitigations. kathrin leads regional validation, ensuring cross-functional alignment with marketing, legal, and operations. The approach supports a cohesive, scalable pipeline across Paris, Parisian-inspired venues, Barcelona, and khaimah concepts, delivering a consistent aesthetic and culinary language across all sites and partners.

Brand partnerships and kitchen concept alignment across properties

Roll out a centralized kitchen concept matrix across Ennismore properties by Q3, overseen by a cross-property culinary council that oversees unique, rich guest experiences while upholding brand standards. The program anchors two regional partnerships: 25hours and Hoxton, with beachfront khaimah location and breathtaking dhabi projects, plus plans to extend into shanghai and asia.

christophe leads core signatures while maison provides pastry craft and service design; montaza-inspired tasting formats anchor across properties, it brings cultures from asia into seasonality, and building a consistent house style with local location nuances.

digital tools support menu governance, inventory, and guest feedback, while a cross-property supplier network accelerates procurement across khaimah, dhabi, shanghai, and asia partners. After each pilot, the system feeds learnings to other properties, and ever present guest demand for authenticity drives transformation. A railway-inspired module channels guests through transit-adjacent spaces while maintaining brand cadence.

Executive team roles, decision rights, and cross-functional accountability

Adopt a formal RACI and decision-rights map by july across Ennismore’s hotel openings, with explicit owners and cross-functional accountability. The map should define who approves concept, budget, and schedule; who escalates; and how decisions are signed off at each milestone. Include thresholds for capex, design changes, and pre-opening readiness, with a 5-business-day turnaround for routine decisions.

The executive team roles should be clearly delineated: the Chief Executive Officer leads strategy and external relationships; the Chief Development Officer owns the project funnel and site selection, based on a unified playbook that covers trojena, wroclaw, zurich, and beyond; the Chief Operating Officer ensures pre-opening readiness and day-to-day operations; the Chief Brand Officer guarantees culture and guest experience across all properties; the Chief Sustainability Officer drives sustainability metrics and reporting; the Head of Design & Construction oversees the master plan, including historic buildings and the light of a kakushi-inspired guest journey; the Chief Financial Officer controls capital and ROI; and the Head of People manages recruitment and community collaboration in the neighborhood, with villas and other local assets featured. Throughout, a master culture of service mirrors the ideal guest experience, featuring beauty, quality, and collaboration with the community.

The decision-rights framework aligns with three tiers–strategic, asset, and operations–and uses clear escalation paths. Strategic approvals reside with the CEO and the board, which approves portfolio-level pivots in july and sets the year’s tone across citys like zurich and wroclaw; asset-level sign-offs occur with the CDO and CFO for capex up to a defined threshold; operations decisions reside with the COO, with a firm 3-business-day turnaround for routine changes. This structure ensures decisions stay timely while maintaining rigorous checks in every project, including trojena and historic sites.

Cross-functional accountability emerges through dedicated project squads that include design, construction, operations, F&B, marketing, and sustainability. Each squad tracks delta KPIs such as guest satisfaction, time-to-market, cost efficiency, energy intensity, and local community engagement. The governance cadence runs weekly during pre-opening sprints and shifts to monthly reviews once openings begin, keeping momentum through july and beyond. The squads also embed local insights from citys like wroclaw and zurich, ensuring respect for neighborhood character and heritage while pursuing scalable growth. Another focus is the kakushi concept, used to shape guest interactions with light, texture, and cultural cues that reinforce sustainability and comfort.