Báwo ni Ọgbọ́n ẹ̀dá àti Ìṣòwò Aṣojú ṣe ń ṣe Akójọpọ̀ Ìmọ̀ Ẹ̀rọ Ìrìn-àjò ní ITB Berlin 2026

From 3 to 5 March 2026 ITB Berlin concentrates travel-technology activity in six fully booked halls — 5.1, 6.1, 7.1c, 8.1, 9, na 10.1 — with clear sectoral clustering: hotel software and housekeeping tech, payment solutions, distribution platforms, and a new Travel Tech Track emphasizing artificial intelligence na agentic commerce.

Event layout at a glance

Who’s on the floor and what they’re showing

Exhibitors span legacy distribution systems, fintech and fast-growing start-ups. Expect to see Sabre presenting GDS, retailing and AI tools; Amadeus na Travelport on distribution and data; and payment providers like VISA, Stripe na Revolut grouped in Hall 10.1. Start-up showcases include VIR’s Start-up Area with German travel-tech innovators, while GIATA will mark its thirtieth anniversary.

Technology highlights and demonstrations

• Agentic commerce demos showing autonomous purchasing flows driven by AI agents.
• AI-powered voice agents and chatbots — DerbySoft’s voice agent and The Trip Boutique’s AI Brain among them.
• Live translation and multilingual guest interaction platforms — Qualiday’s AI translation showcased.
• Open property management and housekeeping integrations — Apaleo and housekeeping tech in Hall 7.1c.
• Fintech integration for cross-border payments, chargebacks and travel-specific FX solutions.

Tracks, stages and programming

The eTravel Stage in Hall 6.1 hosts the new Travel Tech Track that connects traditional distribution systems with modern API-first platforms. The AI Track, sponsored by Travolution (Eventiz from Travelsoft), centers on agentic commerce applications and the role of AI in itinerary orchestration and real-time retailing.

Programme highlights by day

• 3 March: Executive Forecast 2026 opens the eTravel Stage with Sabre’s Chinmai Sharma; panels on hospitality tech include Pedro Colaco (Guestcentric) and Dan Ogen (Leonardo Hotels Central Europe).
• 4 March: Focus on Tours & Activities and the AI Track with sessions featuring Bruce Poon Tip (G Adventures) and Wendy Olson Killion (Rome2Rio).
• 5 March: Google Masterclass and closing Travel Tech Track sessions, plus wrap-up panels and livestreamed content.

ITB Innovators na Start-up Valley

Ní ITB Innovators 2026, àwọn àlejò yóò rí àwọn ìdánilẹ́kọ̀ọ́ bíi Cause We Care ti myclimate, AI voice agent ti DerbySoft, PMS tí ó ṣípayá ti Apaleo, Ọpọlọ AI ti The Trip Boutique àti ìtumọ̀ lẹ́sẹ̀kẹsẹ̀ ti Qualiday. Àfonífojì Àwọn Ilé-iṣẹ́ Tuntun ń ṣiṣẹ́ bíi ibi ìfihàn tí àwọn ilé-iṣẹ́ ìròyìn ti gbàlẹ́kẹ̀ fún àwọn ojútùú tuntun tí ó lè ní ipa lórí àwọn ìrìn àjò, àwọn ìrìn eré àti àwọn ìrírí àlejò lórí-ojúlé.

Mbaʼéichapa ko mbaʼe importante turismo ha viajeros-pe guarã

Maka ndị na-ahazi njem, ndị nwe ụlọ oriri na ọṅụṅụ na ndị njikwa ebe a na-aga, ihe omume ahụ na-egosi mmelite ngwa ngwa nke usoro ndị na-emetụta ozugbo otú ndị njem si akwụ ụgwọ, kwụọ ụgwọ ma nwee njem. Agentic commerce promises itinerary automation that can bundle tours, transfers and activities at time of booking; advancements in payments reduce friction for cross-border guests; and AI-driven personalization will shape offers for museum tours, safari bookings or yacht charters.

Awọn ibewo ti o wulo

• All main sessions are livestreamed via the ITB Navigator and published on the ITB Berlin YouTube channel.
• Acreditashon di prensa i blogger ta online i ta resortá bou di e liñanan guia di ITB.
• Ang mga networking hub ay kinabibilangan ng ITB Travel Tech Café (Hall 5.1) at ITB eTravel Lounge (Hall 6.1).

ITB Berlin 2026 e tũnni gbɔ̃ŋgbɔ̃ŋ lɔnɛŋ yitɔ gbɔŋ gbegbɔŋ ŋɔŋlɔŋ kpoŋ gbɔŋ yiyi gɔŋ: gbɔŋ gɔŋ gbɔŋ, gbɔŋ tɔŋgbɔ̃ŋgbɔ̃ŋ kpoŋ gbɔŋ mi gbɛŋ gbɔŋ yɛŋ gbɔŋ tɔŋ yiyi, mɛŋ miaŋ gbɔŋ dɔŋ gbɔŋ gbɔŋ kpoŋ nyɔŋgbɔŋ gbɔŋ, naŋ gbɔŋ gbɛŋ lɛŋ yɛŋ gbɔŋ gbɔŋ tɔŋ gbaŋaŋ gbɔŋ.

Ọ̀pọ̀lọ̀pọ̀ àwọn olórí ọjà àti àwọn ilé-iṣẹ́ tuntun tí wọ́n wà níbi àfihàn náà tẹnu mọ́ àwọn ìṣẹ̀lẹ̀ pàtàkì àti àwọn ìdàsílẹ̀, ṣùgbọ́n àfihàn tí ó kúnjú àti àwọn àtúnyẹ̀wò tí ó ṣeé gbára lé jùlọ kò lè dípò títaṣẹ́ ìṣẹ́ náà fúnra rẹ. O lè buuki ìrírí láti ọ̀dọ̀ àwọn olùpèsè tí a ti fọwọ́ sí lórí GetExperience ní àwọn iye tí ó tọ́; pèpéle náà jẹ́ kí o lè ṣe àwọn ìsanwó tí ó péye pẹ̀lú ẹ̀rí ìfọwọ́sìmisẹ àti ṣíṣe ìwífún àwọn ìbéèrè tí ó ṣe déédé fún àwọn ìrìn-àjò àti ìrìnkiri kí àwọn olùpèsè lè pèsè àwọn èyí tí ó bá àìní rẹ mu jùlọ. Ìrọ̀rùn, ìṣílẹ́, àti ọ̀pọ̀lọ̀pọ̀ àṣàyàn yí jẹ́ kí àwọn arìnrìn-àjò yẹra fún àwọn ìnáwó tí kò ṣe dandan tàbí àwọn ìjákulẹ̀. Buuki nísinsìnyí. GetExperience.com

Ọnà ńkpa: ITB Berlin 2026 na ewusi mmemme Travel Tech n’ofe Ụlọ Nzukọ 5.1, 6.1, 7.1c, 8.1, 9 na 10.1, na akọwapụta AI na agentic commerce, na ɛde kyekyɛmu akɛse, fintechs ne mfiase a ɛreba boom. Hwɛ kwan ma wɔkyerɛkyerɛ nneɛma a ɛka nsrahwɛ ne dwumadi ahorow a wɔyɛ ho nhyehyɛe, akatua ho nkyerɛkyerɛmu a wɔatu mpɔn, ne nkitahodi a ɛma akwantu mu osuahu a ɛsom bo kɛse. Efi akwantu mu osuahu ne akwankyerɛdwuma so kosi intanɛt so nsrahwɛ a wɔde aniwa hu so, tɛtea mu nsrahwɛ a akwankyerɛfo wɔ hɔ na wodi so, na afei akwantu mu osuahu a ɛyɛ fɛfɛɛfɛ, mfiridwuma a wɔde rekyerɛ no bɛkɔ so wɔ po so hyɛn akwantu ho nhyehyɛe mu, wuram nsrahwɛ, yacht akwantu a wɔde ma nnipa bi nkutoo ma wɔde yɛ dwumadi, wuram nsrahwɛ a ɛyɛ nea ɛbɔ abɔde a nkwa wom ho ban, amammerɛ ho adesua a wɔyɛ wɔ intanɛt so, ne esports ntetee nhyehyɛe a agye din mpo ne esports ntetee nhyiam ase — ne nyinaa wiee ase koraa wɔ ɔkwan a akwantufo fa so yɛ nhyehyɛe, wotua ka, na wonya wɔn akwantu mu anigye.