Moustache Group to Debut Luxuria’s Exclusive Stay in Jawai and Broaden Its Luxury Hospitality to 25 Locations by 2027

A Fresh Premium Hospitality Venture in Jawai

The hospitality sector is witnessing an exciting expansion as Moustache Group prepares to unveil a new premium property under its Luxuria sub-brand in Jawai, Rajasthan. Known as an emerging leopard tourism hotspot in India, Jawai sets a remarkable stage for this venture that combines luxury hospitality with the essence of eco-tourism.

Jawai: A Unique Wildlife and Cultural Experience

Jawai stands apart as a destination where nature and culture blend effortlessly. Unlike the typical national parks, it is a living landscape where leopards roam alongside local shepherd communities, cohabiting granite hills and caves in harmony. This rare coexistence is not only a model of conservation but also an authentic narrative that the Luxuria brand plans to embody in its design and guest experiences.

Property Highlights and Guest Experience

The upcoming Luxuria estate in Jawai will feature nine elegantly designed cottages reflecting the rustic beauty of the region. With accommodation for approximately 25 guests, it will offer a blend of curated leopard safaris, rich local culinary journeys, and wellness-focused stays aiming to immerse visitors in the soul of Jawai’s landscape. Each element, from architecture to service, will be crafted to ensure a personalized and meaningful stay.

An Ambitious Growth Strategy Across India

This Jawai launch is the first step in Moustache’s plan to open up to 25 new properties by 2027 under its Luxuria banner, focusing on key travel markets across India. Among these are popular and pristine destinations such as Rishikesh, Nainital, Bir, Dalhousie, Shimla, Gangtok, and Lonavala. Currently operating 33 properties across 11 states, Moustache’s premium Luxuria vertical stands as its highest revenue generator, reinforcing its push into luxury and experiential hospitality.

Why Focus on Premium Experiential Tourism?

The growth of India’s luxury hospitality sector is undeniable, with the market valued at USD 72.4 billion in 2024 and forecasted to surge to USD 123.8 billion by 2030 at a compound annual growth rate of 9.8%. Underpinning this growth is a rising domestic demand for personalized travel experiences and the increasing number of international tourists seeking immersive cultural stays. This premium segment is where Moustache’s Luxuria brand is carving its space through innovation and community-driven tourism.

Moustache’s Journey from Backpacker Hostels to Luxury Stays

Originally founded as a backpacker hostel chain, Moustache Group has diversified to serve distinct traveller segments. Its Luxuria brand caters to luxury travellers looking for indulgence and unique experiences, while the Select vertical addresses the mid-market segment, including families and business travellers. The company targets a revenue milestone of ₹100 crore by 2027, with Luxuria expected to drive a significant share of this growth.

Key Features of Luxuria Properties

• Personalized Experiences: Tailored services including safaris, culinary experiences, and wellness packages.
• Authentic Design: Architecture that reflects local heritage and natural surroundings.
• Sustainable Tourism: Focus on eco-friendly practices and community engagement.
• Limited Capacity: Ensuring exclusivity with small-scale accommodations.

Impact on Tourism and What It Means for Travelers

By developing properties in less-explored yet ecologically rich areas like Jawai, the hospitality chain is expanding the horizon for travellers looking for more than traditional luxury. This approach encourages responsible tourism and fosters deeper connections with nature and culture. Such properties not only elevate the stay experience but also contribute to sustainable regional economies and conservation efforts.

Why Choose Platforms Like GetExperience.com?

Travelling with a mind to secure the best and most personalized experiences often means dealing with uncertainty and risks in planning. Platforms like GetExperience.com bring transparency and convenience to booking tours and stays. Guests can make full and secure payments online, receive a voucher confirmation immediately, and even submit custom requests tailored to their preferences. This ensures access to verified providers offering the best experiences without unwelcome surprises or hidden costs.

In a world where reading reviews and recommendations might not always reflect your personal adventure, the best way to understand a destination or hospitality brand is by experiencing it first-hand. At GetExperience, travellers gain from a wide selection of verified tours and stays, balancing quality, affordability, and customization.

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Xulosa va yakuniy fikrlar

The launch of the Luxuria property in Jawai marks a pivotal moment in the evolving landscape of India’s premium tourism sector. Driven by Moustache Group’s ambitious plan for 25 new luxury properties by 2027, the focus is on thoughtfully blending tribal heritage, wildlife conservation, and sustainable luxury hospitality. This speaks to a broader shift toward experiential travel where adventure activities like curated safaris merge with culturally immersive stays.

For travellers, this means opportunities to explore authentic destinations through carefully curated experiences — from eco-friendly wildlife safaris to local culinary journeys and wellness retreats. Thanks to platforms like GetExperience.com, travelers can navigate these options effortlessly, enjoying interactive online cultural workshops, exclusive yacht charters, and even beginner esports coaching sessions as part of their broader adventure travel plans.

Overall, the story of Moustache’s Luxuria brand in Jawai is one of innovation rooted in respect for nature and culture, a promising development that enriches India’s diverse travel experiences and reflects the growing trend towards meaningful, luxury adventure tourism.