Discover the Upcoming NoMad Hotel Opening in Singapore

Hilton Partners with UOL Group for NoMad’s Arrival in Asia

Hilton has officially announced a collaboration with UOL Group to introduce a NoMad hotel in Singapore, marking a significant entry into the growing luxury lifestyle market in the Asia Pacific region. The upcoming hotel will join NoMad London, which has earned accolades since its opening in 2021.

This new venture will feature 173 guest rooms and aims to open its doors in early 2027. It promises to bring a blend of refined elegance and eclectic charm to luxury hospitality, emphasizing sophisticated design, exceptional dining, and culturally immersive programming. Nestled on Orchard Road, the hotel will provide easy access to Singapore’s premier shopping and entertainment venues while integrating the city’s vibrant cultural narrative. Visitors will find themselves close to high-end retail destinations and local heritage sites, such as Arab Street, Bugis, and Chinatown, ensuring a genuine interaction with Singapore’s rich cultural tapestry.

Rising Demand for Experience-Driven Luxury Accommodations

This new signing enhances Hilton’s substantial growth trajectory within the Asia Pacific luxury hospitality sphere. According to Alan Watts, president of Hilton Asia Pacific, with a significant increase in demand for high-end, experience-based accommodations, Singapore serves as the ideal setting for NoMad’s unique approach to local luxury hospitality. This will be the first of many planned openings across various cities in Asia.

NoMad hotels are known for their distinct combination of grandiosity and intimacy, refinement and playfulness, tradition and modernity. They blend luxury with lifestyle to deliver thoughtfully crafted experiences, characterized by stunning interior designs and cultural inspirations. Unique elements, like local artwork in each guest room, help to vivify the brand’s curated identity.

A Warm and Story-Filled Hospitality Vision

Speaking on the brand’s philosophy, Andrew Zobler, founder and CEO of The Sydell Group, describes NoMad as a hotel that embodies a welcoming home filled with narratives. Every detail, from the aesthetics of the interiors to the carefully curated dining experiences, is designed to resonate and come alive for every guest. The opening of the Singapore hotel is set to introduce NoMad to the Asia Pacific, with plans in place to explore additional markets in North America, Europe, and beyond.

UOL Group’s Chief Executive, Liam Wee Sin, expressed enthusiasm about bringing NoMad to Singapore as part of an innovative vision for Orchard Road. This opening is part of a larger project that includes UOL’s upcoming luxury residential venture, UPPERHOUSE, and the acclaimed Pan Pacific Orchard. Together, these establishments will help redefine Orchard Road’s reputation as a luxurious lifestyle destination.

Neo Soon Hup, Chief Operating Officer at UOL, emphasized that NoMad Singapore aims to combine modern sophistication with the city’s lively cultural vibrancy. The goal is to create a remarkable experience that embodies the brand’s essence and resonates deeply with discerning travelers.

Expanding Hilton’s Luxury Portfolio in the Asia Pacific Region

With the addition of the NoMad hotel in Singapore, Hilton is eyeing a broader strategy to increase its luxury footprint to 150 hotels throughout the Asia Pacific in the forthcoming years. Over the next 24 months, new Waldorf Astoria properties are set to debut in bustling locales such as Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi. Similarly, Conrad Hotels & Resorts are expanding with new properties positioned in prime travel hotspots within China and Japan.

Further enhancing its luxury portfolio, Hilton recently introduced LXR Hotels & Resorts to Southeast Asia, launching Umana Bali as its second property in the region, following ROKU KYOTO in Japan. The company’s commitment to a robust global luxury portfolio is noteworthy, featuring over 500 properties, including the newly opened Waldorf Astoria Seychelles Platte Island and Ka Laʻi Waikīkī Beach, as well as Signia by Hilton in Amman and over 400 properties under Small Luxury Hotels of the World.

Exclusive Benefits for Guests

NoMad hotels are part of Hilton Honors, an acclaimed guest loyalty program spanning Hilton’s 24 diverse brands. Members booking via official Hilton channels enjoy various benefits, including flexible payment options that allow the use of a combination of Points and cash, exclusive discounts, complimentary standard Wi-Fi, and access to the Hilton Honors mobile app.

Conclusion: Experience Luxury like Never Before

The upcoming NoMad hotel in Singapore promises to redefine luxury living with its innovative design and commitment to a quality travel experience. As travelers seek unique experiences, the introduction of this hotel brings exciting opportunities for both leisure and business visitors. Through GetExperience, travelers can explore a wide range of offerings from verified providers, ensuring unforgettable moments at the most affordable rates. The convenience and transparency of this platform make it an ideal choice when planning your travels. Book now on GetExperience.com.