The Standard Hotel Set to Open in Brussels with 200 Rooms by Spring 2025

A New Chapter for The Standard Brand

Following the impressive launches of The Standard in London in 2019 and Ibiza in 2021, The Standard hotel brand will soon expand into Europe with its latest property in Belgium’s bustling capital, Brussels. Scheduled to open in spring 2025, The Standard, Brussels promises to add a unique character to the city’s vibrant tourism landscape.

Architectural Vision and Design

At the helm of the creative direction for this exciting project are the award-winning in-house design team from The Standard, led by Verena Haller, alongside the renowned Belgian architecture firms of Jaspers-Eyers Architects and Bernard Dubois Architects. The new hotel will rise as a part of the innovative ZIN redevelopment project in the Northern Quarter, a dynamic mixed-use complex that harmoniously blends apartments, offices, and shared community spaces. The building will replace what was formerly the World Trade Center and will feature design inspirations that harken back to post-war modernism, successfully re-establishing a connection with the neighborhood’s architectural history.

A Playful Blend of Tradition and Modernity

Brussels has often been perceived as a serious city, yet beneath this façade lies an unexpected playfulness, which will be reflected in the design of The Standard, Brussels. The exterior is designed to make a bold statement, facing the bustling streets of the city, while the interiors will capture guests in a warm embrace of rich colors and textures. This creative juxtaposition between brutalism and playful design elements offers a refreshing take on traditional hotel architecture.

A Multifaceted Experience Awaits

The Standard, Brussels will feature a total of 200 rooms and suites, scattered across 28 stories. Guests can expect an innovative lobby area designed as a versatile lounge that transforms from day to night—an inviting space for everything from casual coffee breaks to formal business meetings. Additionally, a vibrant bar will connect seamlessly to an adjacent restaurant, infusing energy into both spaces. A botanical garden at ground level aims to provide a tranquil escape, merging natural beauty with urban life. All furnishings are custom-designed, ensuring a cohesive and one-of-a-kind experience.

Guest Rooms Rooted in Belgian Design

Each of the 200 guest rooms will showcase intricately designed wooden millwork with a distinctive playful touch, particularly highlighted through the use of circular shapes. Steeped in the influences of 1970s American and postmodern Japanese design, and enriched with elements from Belgium’s very own 1930s design legacy—particularly inspired by the works of Henry Van de Velde—every room will promise comfort through materials that evoke warmth, creating a cozy and inviting ambiance.

Culinary Offerings With A Twist

The hotel plans to feature three unique dining concepts, with more details set to be unveiled closer to the opening date. The ground floor will house Double Standard, a restaurant that signifies a stylish fusion of American and Belgian cuisines, complemented by an exceptional selection of local beers, all within view of the lively lobby bar. Replete with wooden accents and high-gloss finishes, combined with red brick flooring, this eatery will embody a welcoming atmosphere that encourages both socializing and relaxation. For breathtaking views of Brussels, the 29th-floor restaurant and bar, Lila29, will provide an unparalleled dining experience.

Extended-stay Options for Comfort and Convenience

In a first for The Standard brand, the hotel will introduce extended-stay suites catering to guests who may be visiting Brussels for extended periods. These rooms, situated on the top two floors, will average 50 square meters and will be fully furnished with amenities designed to mimic a home-away-from-home atmosphere, including living areas, workspace setups, and kitchenettes complete with stunning views of the city. Additional features will include a 24/7 concierge service, weekly housekeeping, and discounts on dining and laundry services to elevate comfort and convenience.

Enhancement of the Local Tourism Landscape

The opening of The Standard, Brussels is set to enhance the local tourism sector, attracting visitors from around the globe eager to explore this exciting new destination. As tourists increasingly seek unique and multifaceted experiences, hotels like The Standard will play a significant role in reshaping perceptions of the city, moving beyond the traditional offerings. Travelers will find a blend of modern design, rich cultural experiences, and exquisite culinary delights all under one roof.

Experience Brussels Through a New Lens

In summary, the unveiling of The Standard, Brussels in spring 2025 marks a notable development within the tourism sector. This unique hotel blends spirited design with a focus on comfort and cultural engagement, promising a fresh perspective of Brussels. It captures the essence of the city by marrying modern aesthetics with traditional Belgian design influences, making it a must-see destination. While online reviews and guest feedback provide helpful insights, nothing beats the experience of visiting and savoring the vibrant social scene and culinary delights firsthand. With GetExperience.com, travelers can secure accommodations and experiences tailored to their desires, ensuring a seamless journey through Brussels.

Whether you’re looking for adventure rafting trips for beginners, museum tours with live guides, or luxury adventure travel experiences, GetExperience is your platform for conveniently booking these exciting ventures, ensuring transparency and great value for every traveler. Get the best offers at GetExperience.com.