Thailand Showcases Its Vision for Tourism Growth and Cultural Richness at ITE HCMC 2025

Thailand’s Tourism Vision Unveiled at ITE HCMC 2025

At the International Travel Expo Ho Chi Minh City 2025 (ITE HCMC 2025), Thailand took centre stage by showcasing its dynamic approach to boosting tourism and regional ties. Occupying the Saigon Exhibition and Convention Center from 4th to 6th September, Thailand highlighted The New Thailand vision, aiming to elevate the nation’s role across ASEAN through expanded air connectivity and innovative cultural experiences.

This showing buttresses Thailand’s ongoing commitment to promoting sustainable tourism practices while strengthening regional collaboration, reflecting its status as a prominent player in Southeast Asia’s travel landscape.

Driving Regional Tourism Through Collaboration and Innovation

During the event’s ministerial dialogues, TAT Governor Thapanee Kiatphaibool emphasized that Thailand is dedicated to spearheading ASEAN tourism growth. This commitment comes through fostering partnerships, broadening transportation links, and delivering fresh experiences that celebrate Thailand’s rich cultural heritage.

Participation in discussions like Shaping the Future of Tourism: Embracing Digital and Green Transformation demonstrated Thailand’s active engagement in shaping the tourism industry’s future at both regional and global levels.

Key Figures from ITE HCMC 2025

A Vibrant Cultural Showcase at the Thailand Pavilion

The Thailand Pavilion featured six standout businesses, including the Maple Hotel, Urbana Langsuan Hotel, Lark Holidays, Chiang Mai Night Safari, Phuket Jet Tour, and SAii Hotels & Resorts Thailand—home to Santiburi Koh Samui. These representatives presented a blend of hospitality, adventure, and cultural tourism opportunities.

Apart from tourism packages, visitors immersed themselves in traditional crafts such as the Lai Yang fabric demonstrations from Phetchaburi, where gilded textile painting and DIY rosebud keychains brought the authentic Thai artisan spirit to life, complemented by displays of traditional costumes.

Also introduced were enticing experiences tailor-made for Vietnamese travelers, ranging from renowned Michelin-starred dining and lively Bangkok street food explorations to adrenaline-packed tandem skydiving in Rayong and cultural festivities like the Loi Krathong in Sukhothai.

Spotlight on Thailand’s Major Events and Themed Journeys

Highlighting its bustling calendar, Thailand showcased major international events such as Tomorrowland Thailand 2026, Rolling Loud, Wonderfruit, and the Honda LPGA Thailand golf tournament. Alongside these, themed journeys by bus, train, luxury rail, and river cruises allow travellers a rich variety of ways to experience the country.

Looking Ahead to a Golden Anniversary

Thailand prepares to celebrate 50 years of diplomatic relations with Vietnam in 2026. To this end, TAT has launched promotional campaigns with themes such as Thái Lan, càng hiểu càng yêu (the more you know, the more you love), including exclusive travel deals and group travel benefits designed to deepen cultural connections and encourage return visits.

Vietnam continues to be a vital market for Thailand’s tourism, with many Vietnamese tourists visiting multiple times annually. Interests span Thai cuisine, history, vibrant nightlife, wellness retreats, and idyllic beaches. Emerging destinations such as Kanchanaburi, Ayutthaya, Khao Yai, Phang-Nga, and Krabi are increasingly drawing curious travelers eager for fresh adventures away from the usual spots.

Thailand confidently expects Vietnamese arrivals to surpass 900,000 by 2026, showcasing steady growth fueled by diverse attractions and improved connectivity.

Thailand’s Tourism Potential at a Glance

• Rich Cultural Experiences: Traditional crafts, festivals, and gourmet offerings.
• Adventure Opportunities: Activities like skydiving and wildlife safaris.
• Major Events: Globally recognized music festivals and international sports tournaments.
• Emerging Destinations: Off-the-beaten-path locales gaining popularity.
• Regional Connectivity: Enhanced travel links fostering ASEAN cooperation.

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Summary

Thailand showcased its forward-thinking tourism strategy at ITE HCMC 2025, emphasizing regional collaboration, cultural richness, and an impressive slate of events and adventure activities. The New Thailand vision promises sustainable growth and positions the country as a regional leader with strong connectivity and diverse offerings.

With Vietnamese tourism playing a pivotal role, Thailand not only celebrates its cultural heritage but anticipates continued arrivals fueled by new experiences and emerging destinations. For travelers eager to explore these exciting opportunities, platforms like GetExperience provide trusted, hassle-free access to tailored packages and experiences that truly enhance the journey.

Whether seeking Michelin-starred dining, lively cultural festivals, adventure rafting trips, or relaxing cruise packages, Thailand offers something for every taste, making it a vibrant destination not just for this year but well into the future.