Rotana DISCOVERY Launch Strengthens Global Rewards Network for Travellers

Rotana DISCOVERY: A New Chapter in Global Loyalty

A fresh evolution in the hospitality loyalty landscape arrives with the introduction of Rotana DISCOVERY, a revamped global loyalty programme designed to elevate the benefits available to its members. Developed within the framework of Rotana’s partnership with the Global Hotel Alliance (GHA), this programme integrates seamlessly into the acclaimed GHA DISCOVERY platform, transitioning from the previous Rotana Rewards Select.

Connecting a Vast Network of Hotels and Travellers

The rollout of Rotana DISCOVERY makes good on a promise of expanded access, linking members with an extensive network comprising over 950 hotels in 100 countries and a community exceeding 32 million travellers worldwide. This connectivity not only enhances the international footprint of Rotana but also embodies the brand’s commitment to delivering quality time and memorable experiences to guests, partners, and owners alike.

Fuelling International Growth and Guest Value

With a portfolio boasting more than 79 operational hotels and a dynamic pipeline of developments across various markets including the MENAT region, Rotana aligns its growth ambitions with a strategy focused on innovation and connectivity. The collaboration with GHA equips the company to bring heightened value and tailored recognition to its guests on an international scale.

Executive Insights on Hospitality and Loyalty

Statements from key leadership highlight the essence behind this programme. The CEO of Rotana emphasised the fundamental importance of human connections in hospitality, explaining how Rotana DISCOVERY deepens guest engagement and broadens global reach without compromising on brand warmth. Similarly, the CEO of Global Hotel Alliance expressed pride in supporting Rotana’s journey, noting that the programme exemplifies how independent brands achieve worldwide reach while preserving unique identities and guest experiences.

Exclusive Perks and Member Benefits

Rotana DISCOVERY members can expect a streamlined and rewarding journey starting from their first stay. They earn and utilise DISCOVERY Dollars (D$) that are redeemable globally, alongside enjoying a suite of exclusive benefits such as:

• Complimentary room upgrades
• Flexible check-in and check-out options
• Curated Local Offers providing authentic, destination-specific experiences

This integration leverages global best practices in loyalty programmes while preserving Rotana’s hallmark personal service and warmth.

Automatic Transition and Programme Continuity

Current members of Rotana Rewards Select are automatically migrated to Rotana DISCOVERY, retaining all earned benefits and statuses. Meanwhile, Rotana continues to maintain its other loyalty schemes—Rotana Rewards Exclusive and Rotana Rewards Classic—catering particularly to corporate and long-stay guests, ensuring a smooth experience for all valued customers.

Wider Impact on Tourism and Traveller Experience

This strategic move in loyalty programme development not only boosts the value proposition for travellers visiting Rotana properties but also reinforces confidence in hospitality services within the broader tourism industry. By increasing accessibility to an expansive hotel network and enriching customer rewards, it encourages repeat visits and deeper engagement with diverse destinations, fostering a positive ripple effect on travel experiences worldwide.

Key Features of Rotana DISCOVERY

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Conclusion: A Rewarding Step Forward in Travel Loyalty

Rotana’s launch of Rotana DISCOVERY heralds an exciting advancement in loyalty programmes, blending extensive hotel access with rewarding benefits that enhance visitor engagement globally. Through a thoughtful partnership with the Global Hotel Alliance, the programme not only strengthens Rotana’s brand but also contributes to enriching travel experiences across numerous destinations. Whether indulging in luxury hotel stays, exploring vibrant cities, or creating cultural memories, Rotana DISCOVERY stands as a beacon of valued recognition, convenience, and international connectivity for discerning travellers.

For those looking to explore new adventures, upgraded rewards, and authentic local offers, this programme is a noteworthy development in the competitive hospitality industry that ties closely to the broader context of travel and tourism.