Асоціація туризму Мальдівів зайняла місце в Раді ООН з питань туризму на 2026–2029 роки

A Milestone for Maldivian Tourism on the Global Stage

У "The Maldives Association of Tourism Industry (MATI) has secured a prestigious position on the United Nations Tourism Board of Affiliate Members for the 2026–2029 term. This marks a landmark achievement as MATI becomes the first organisation representing the Maldivian tourism sector to participate at this influential global platform.

Regional Representation and Growing Influence

MATI clinched one of the two coveted regional seats allocated for South Asia. This accomplishment highlights the Maldives’ increasing presence and growing influence in the regional tourism arena. Representing MATI on the Board will be Asad Ali, the Deputy Secretary General of the association, who is set to actively contribute to the Board’s initiatives.

Understanding the Role of the UN Tourism Board of Affiliate Members

The Board acts as a key advisory body to the UN Tourism Secretary-General, steering efforts to align member organisations with the broader ambitions and strategic plan of UN Tourism. The Board comprises 20 elected members: 12 representing six global regions and 8 representing global members.

This collective shoulders the responsibility of making crucial administrative and technical decisions in the intervals between plenary sessions. Moreover, the Board provides vital strategic recommendations on annual objectives and the programme of work associated with Affiliate Membership.

Responsibilities and Strategic Contributions

The Board’s core duties include:

• Offering guidance to the UN Tourism Secretary-General on the Affiliate Members’ programme and objectives.
• Advising on strategic matters concerning membership growth and engagement.
• Executing tasks delegated by plenary meetings or committees, ensuring smooth governance and policy progression.

Asad Ali, representing MATI, is scheduled to participate in the Board’s inaugural meeting for the 2026–2029 cycle on 11 November 2025 in Riyadh, Saudi Arabia. This will coincide with the 26th General Assembly of UN Tourism, where key topics like global tourism development and international cooperation will be on the table.

MATI's Journey with the UN Tourism Network

Having first obtained Affiliate Membership status back in September 2019 during the 23rd UNWTO General Assembly, MATI set a precedent by becoming the Maldives’ first organisation to earn this international recognition. Now, its new role on the Board is poised to amplify the Maldives’ voice and elevate its role in shaping international tourism policies and standards.

Implications for Maldives and Tourism Sector Globally

Such representation not only bolsters the Maldives’ reputation as a top-tier travel destination but also underlines the commitment of its tourism stakeholders to sustainable growth, collaborative development, and innovation within the industry. The influence MATI can wield on an international platform ensures it can advocate for Maldives’ unique tourism offerings, ecotourism initiatives, and cultural preservation efforts.

Підсумок основних пунктів

Why This Matters for Travellers and the Tourism Industry

MATI's involvement on the UN Tourism Board promises to enhance the strategic development of tourism policies impacting not only the Maldives but also the wider region. For travellers, this means a growing focus on sustainable tourism, authentic cultural experiences, and high standards of service delivery. Additionally, the Maldives’ representation at such a high level may foster new partnerships and innovative travel opportunities, enriching adventure activities, eco-friendly wildlife safaris, and luxury adventure travel experiences.

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Висновок

MATI’s election to the UN Tourism Board marks a significant leap for the Maldives within global tourism governance. This role demonstrates the commitment of the Maldivian tourism sector to contribute positively to international tourism development, ensuring sustainability, cultural preservation, and economic growth. By representing South Asia’s vibrant tourism landscape, MATI can influence policies that benefit both the destination and worldwide travellers.

For tourists eager to explore the Maldives and beyond, this means richer, more authentic travel experiences supported by strategic global insights. The evolving collaboration between international bodies and local tourism associations promises exciting new avenues for adventure rafting trips, museum tours with live guides, cruise packages, and beginner esports coaching sessions—all part of a fresh wave of diverse travel possibilities.