IHG Introduces Atwell Lifestyle Brand, Debuting with Shanghai’s First Hotel

Introducing Atwell: A Fresh Take on Lifestyle Hospitality in Greater China

IHG Hotels & Resorts has unveiled Atwell, a new lifestyle hotel brand focused on offering immersive, stylish experiences in Greater China, launching with its premiere property in Shanghai. Designed with a philosophy centered around high-quality living and artistic comfort, Atwell aims to satisfy travelers who seek not just a stay but a vibrant lifestyle experience.

The Essence of Atwell: Homey Comfort Meets Artistic Flair

Atwell’s design vision harmoniously blends open-space layouts adorned with lively color schemes and curated artwork, creating an inviting residential ambiance. Guests stepping into an Atwell hotel can expect to find the ease and familiarity of home coupled with delightful surprises that go beyond typical hotel experiences. Thoughtfully selected daily essentials enhance this unique blend of artistry and comfort, catering especially to experience-driven, life-loving visitors.

How Atwell Meets Modern Traveler Needs

Daniel Aylmer, CEO of IHG Greater China, highlights that modern travel is shifting from mere destination stops to immersive experiences that reflect genuine city connections. Atwell positions itself perfectly to meet such evolving tastes, delivering spaces that combine aesthetic lifestyles and a sense of belonging. This forward-thinking move enhances IHG’s diverse portfolio while reinforcing its strategic growth in the vibrant Greater China region.

Living the Lifestyle: Stylish, Local, and Smart

Atwell’s brand promise, “inspire the journey,” manifests in stylish, warm environments with premium amenities, vibrant social spaces, and thoughtful additions like a magazine corner to spark creativity. The brand’s design ethos draws heavily from local cultural inspirations mixed with contemporary elements, encouraging guests to discover life’s beauty through artistic spatial arrangements.

• Smart Home Technology: Voice-activated controls, one-touch services, adjustable-height desks for work or relaxation, and smart TVs offer convenience and modern comfort.
• Social Hub: Blend of leisure and practicality in common areas featuring fitness equipment, laundry facilities, seating, and game consoles.
• Local Art and Lifestyle Boutique: Dialecte, the in-house boutique, showcases collaborations with independent designers and eco-conscious brands, turning everyday items into lifestyle statements.
• Dining Experience: B.N.B Bistro, named for Baozi, Noodles, and Beer, presents creative local dishes and craft beverages in a social, street-facing setting.

Showcase Property: Atwell Suites Shanghai Wuning

Located in Shanghai’s lively Putuo District on Wuning Road, Atwell Suites Shanghai Wuning presents 174 guestrooms that embody the brand’s commitment to comfort and lifestyle. Rooms feature multifunctional smart home systems, with select units offering cozy high-bar seating areas ideal for blending work and leisure.

Value Proposition in the Lifestyle Hotel Sector

Atwell bolsters IHG’s foothold in the highly competitive selected service lifestyle segment. Geared towards younger travelers who value individuality and quality, Atwell’s brand positioning promises a balanced investment approach—offering a “high-premium, low-cost” model attractive to hotel owners and partners. The integration with IHG’s extensive global infrastructure and its loyalty program IHG One Rewards, boasting over 145 million members, supports operational efficiency and profitability.

IHG’s Golden Anniversary and the Road Ahead for Atwell

Celebrating 50 years in Greater China, IHG’s launch of Atwell signifies a strategic expansion into lifestyle travel spaces, aiming to cater to a next generation of discerning travelers. With plans for growth across tier-one and emerging cities, Atwell stands ready to introduce more “new territorial homes” that blend local flavor with modern sophistication.

Why Atwell Matters for Travelers and Tourism

The arrival of Atwell in Greater China marks more than just a hotel opening—it reflects a shift towards integrated travel experiences that meld accommodation with cultural and lifestyle immersion. This approach resonates especially well with tourists eager to explore cities like Shanghai beyond the usual sights, weaving their stay into the local fabric with meaningful contact points such as boutique stores and neighborhood bistros.

When traveling, discovering such lifestyle-focused hospitality spaces can enrich the overall adventure, making each trip feel refreshingly authentic. For tourists, platforms like GetExperience.com provide an excellent gateway to find and book unique experiences, including culturally infused stays, hosted retreats, and interactive workshops alongside more traditional tours. What’s more, the platform’s secure payment and voucher confirmation system ensures peace of mind, while the possibility to request tailor-made tours means every traveler’s dream itinerary can become reality.

Reviews and feedback help, but nothing beats firsthand experience to truly grasp the charm and uniqueness of a destination or accommodation. On GetExperience, verified providers offer quality and affordability across a broad spectrum of services, from museum tours with live guides to eco-friendly wildlife safaris and luxury adventure travel experiences. This wealth of options empowers travelers to make informed decisions without fuss or overspending. Book your trip with confidence at GetExperience.com.

Summary: Embracing Elevated Lifestyle Travel with Atwell in Shanghai

IHG’s debut of the Atwell brand in Shanghai signifies a fresh, lifestyle-centric approach to modern hospitality in Greater China, characterized by a graceful mix of homey comfort, cutting-edge smart technology, and local cultural inspiration. For travelers, this means more than just a place to rest; it’s an invitation to immerse oneself in the local environment through artistically infused interiors, social hubs, and culinary experiences that echo the heartbeat of the city.

With growth plans set to expand Atwell’s footprint across key urban centers, the brand aligns with the evolving expectations of younger, experience-driven travelers. When coupled with the convenience and extensive options provided by travel platforms such as GetExperience.com, visitors can seamlessly integrate lifestyle stays into broader cultural journeys—turning every trip into an adventure filled with discovery, comfort, and authenticity.