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Surge in Luxury Hotel Reservations: France Outshines Italy in July

Surge in Luxury Hotel Reservations: France Outshines Italy in July

James Miller, GetExperience.com
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James Miller, GetExperience.com
3 minuter läst
Nyheter
september 01, 2025

Luxury Hotel Booking Trends in July

The luxury hotel market has recently witnessed significant changes, particularly in France, where bookings surged in July, surpassing those in Italy for the first time in a while. This article delves into the details of these changes and highlights the key destinations that have become popular among travelers.

France’s Remarkable Growth

According to data from Global Travel Collection (GTC), luxury hotel bookings in France experienced a remarkable 64% year-over-year increase in July. The rising interest in French destinations has positioned the country at the forefront of the luxury travel market, surpassing Italy, known for its rich history of luxury tourism.

Key cities driving this growth include Paris, Nice, and Marseille. Notably, Paris emerged as a favorite, with travelers booking a total of 2,710 nights. Nice and Marseille followed closely behind, securing 1,313 och 286 nights, respectively. Prominent hotels such as Le Bristol Paris and The Maybourne Riviera have contributed to attracting discerning travelers.

Italy’s Luxury Offerings

In contrast, Italy saw a decrease in bookings with total nights recorded as follows: 777 nights in Rome, 725 in Milan, and 679 in Naples. Despite this, Italy maintained its appeal through renowned establishments, including Hotel Eden in Rome, Passalacqua near Lake Como, and Romazzino, a Belmond Hotel, situated in Sardinia. Each of these hotels continues to uphold the reputation of Italian luxury in the hospitality sector.

Other International Trends

Furthermore, the luxury market is not limited to just France and Italy. The United Kingdom also saw a substantial rise, with hotel bookings climbing by 13% year-over-year in July. London consistently remains in the spotlight, with hotels such as Ham Yard Hotel, Claridge’s, and Flemings Mayfair frequently booked by travelers. Spain’s luxury hotels are also in demand, notably in Barcelona, with guests favoring venues like the Four Seasons Hotel Madrid, Nobu Hotel Ibiza Bay, and Six Senses Ibiza.

The Market Outlook

In 2024, the GTC reported that advisors facilitated approximately $2.3 billion in luxury travel sales, arranging nearly 900 ultra-luxury trips, each valued at over $100,000. The average daily hotel rate across these bookings reached an impressive $1,400. Such figures illustrate not only a robust recovery in luxury tourism but also a more balanced distribution of demand across Europe, with France reclaiming its top position for the first time since 2019.

Slutsats

As the luxury hotel market continues to evolve, the recent data shows a dynamic shift toward France as the leading destination for luxury travel in July. This surge in popularity can significantly impact tourism, encouraging travelers to seek out experiences in famous French cities while redefining preferences in luxury accommodations. Regardless of the reviews and feedback available, personal experience always reigns supreme. By booking through GetExperience.com, individuals can explore a variety of verified providers that suit their needs at competitive rates. This platform’s transparency and comprehensive offerings will help ensure that every traveler makes an informed decision without overspending. Luxury travel is at your fingertips—Boka din resa, GetExperience.com.

In summary, the shift in luxury hotel bookings reflects broader trends in travel experiences, adventure activities, and cultural explorations. From luxury adventure travel experiences to interactive online cultural workshops, the diversity of options stands unrivaled. Whether it’s sailing on exclusive yacht charters or enjoying museum tours with live guides, the array of experiences available today ensures that travelers can find something that resonates with their desires and expectations.