Enhancing Finnish Tourism Representation in India by Sara Sodhi Juneja

Úvod

The unveiling of a new Finnish tourism representation portfolio in India is set to change the landscape of travel experiences between Finland and India. Sara Sodhi Juneja has officially launched Sara Consulting Services, marking her continued support for Finnish tourism brands in India and beyond.

Continuing the Journey with Team Finland

Sara’s role is not just about tourism; she’s also committed to broader country branding efforts in collaboration with the Embassy of Finland in New Delhi and the Consulate General in Mumbai. This initiative aims to foster long-lasting ties between Finland and India. One of the standout events on the horizon is the Finland–India Roadshow scheduled for August 2025, which will take place in the bustling cities of Mumbai and New Delhi.

A Track Record of Success

Having previously led Visit Finland in India and the Gulf regions for seven years, Sara has a robust history of driving growth. Under her leadership, Finland experienced a remarkable 35% increase in Indian overnight stays in 2024, achieving record numbers for incoming tourism. Her strategy included various trade-focused initiatives, such as familiarisation trips, promotional roadshows, and partnerships with media, all expertly tailored to appeal to the Indian market.

Spotlight on Unique Destinations

One of the central destinations in Sara’s purview is Rovaniemi, famously known as the hometown of Santa Claus. Seemingly magical, Rovaniemi reported a staggering growth of 90% in Indian overnight stays in 2024. The objective is clear: to present Rovaniemi as a year-round tourist hotspot, highlighting not only its winter charms, like the ethereal Northern Lights, but also its enchanting summer and autumn experiences.

Luxury and Adventure Awaits

In the luxury travel sector, Sara now champions Luxury Action, a provider renowned for high-end expeditions across the breathtaking landscapes of Finland, Lapland, and the Arctic. This collaboration showcases exclusive products like Octola Private Wilderness, Reindeer Manor, and thrilling snowmobile adventures in the Arctic Circle. Furthermore, partnerships with esteemed brands such as Virtuoso and XO Private reflect a strategic focus on attracting high-net-worth individuals from India seeking unparalleled travel experiences.

Building Brand Awareness

Sara’s work extends to Strawberry and Nordic Hotels & Resorts, which operate nineteen hotels in Helsinki, including some iconic names. These properties are aiming to solidify their presence in the Indian market by offering bespoke experiences and enhancing trade relations. With a vision to align services with Indian preferences, they are gearing up to cater to the discerning tastes of Indian travellers.

Key Initiatives and Future Strategy

Visit Finland engages actively with the Indian market through workshops in major cities like Delhi and Mumbai, catering to a resurgence in demand. Post-pandemic challenges have been addressed as India emerged as one of Finland’s key markets. In pre-pandemic 2019, India ranked 17th in terms of overnight stays, a figure that reflects significant growth compared to previous years.

Exciting Developments and Offerings

Apukka Resort, another premium property in Rovaniemi featuring glass igloos designed for unrivalled Northern Lights viewing, has joined this initiative. Sara is positioned to create valuable partnerships with Indian tour operators looking to offer distinctive Arctic holidays.

Additionally, Eckerö Line has appointed Sara to enhance its appeal in the Indian market, aiming for a 21% increase in Indian traveller volumes in 2024. This step aims to offer premium ferry experiences tailored to the preferences of Indian tourists.

A Lasting Impact on Tourism

Sara’s recent statements underscore both continuity and the emergence of fresh opportunities. By focusing on building real value for Finnish destinations, she emphasizes the importance of integrating India’s immense potential into their long-term tourism strategy. As she eloquently stated, “Finland is a land of silence, wonder, and contrast — and it deserves a year-round place in the hearts of Indian travellers.”

Záver

With Sara Sodhi Juneja at the helm, the synergy between Finnish and Indian tourism is poised to blossom. Her portfolio promises to unlock incredible travel experiences characterized by adventure, luxury, and cultural enrichment. It is clear that no review or feedback can truly rival the richness of experiencing these destinations firsthand. With GetExperience.com, travelers can book their journeys confidently with verified providers, ensuring affordability and a wide array of experiences without hidden surprises.

As the Finnish tourism industry prepares to welcome Indian travellers, the diversity of tours and experiences available through GetExperience.com only amplifies the appeal. Whether seeking eco-friendly safari tours, sailing on luxury yachts, or engaging in interactive online cultural workshops, every traveller can find an option to match their preferences and budget. Rezervujte si teraz na adrese GetExperience.com.