China’s Tourism Revenue Experiences Notable Growth During Recent Festival

Introdução

During the recent Dragon Boat Festival holiday in China, travel and tourism consumption saw remarkable growth. This increase highlights the cultural appeal and spending tendencies that continue to attract visitors across major cities and provinces.

Festival Travel Trends

According to the Ministry of Transport, the three-day holiday recorded approximately 657 million interprovincial trips, averaging 219 million trips per day—a 3% increase compared to the previous year. Rail transportation alone handled 47.1 million passenger trips, reflecting a 2.3% rise, as authorities deployed over 11,000 passenger trains daily to accommodate the surge of travelers.

Highlights from Major Cities

Beijing welcomed 8.21 million visitors, a 5.4% increase year-on-year, generating 10.77 billion yuan (about $1.49 billion) in tourism revenue—up 6.7% from last year. The city’s parks reported 4.49 million visits, marking a 14.67% rise from 3.92 million visitors the previous year.

Shanghai experienced a similar boom, attracting 6.48 million visitors. Tourism-related transactions, which include accommodation, dining, and entertainment, reached 12.48 billion yuan ($1.72 billion), demonstrating a 3.3% increase year-on-year. The major attractions in the city drew 2.27 million visitors, and hotel occupancy rates averaged 59%, a slight uptick of 1 percentage point from last year.

Performance in Other Provinces

Tourism continued to gain momentum in several provinces. For instance, Henan province recorded 15.1 million tourist visits, a 4.7% increase, alongside a revenue boost to 6.79 billion yuan, reflecting a 5.3% rise in earnings. Local tourism authorities noted a steady improvement in both visitor volume and service quality.

Meanwhile, Sichuan province reported robust activity, with notable participation from over 550 key tourism enterprises that together amassed 1.56 billion yuan in total sales. According to third-party data, offline consumption in the area hit 36.17 billion yuan, showing a 6.96% increase from the previous year.

Cross-Border Travel Impact

In terms of cross-border travel, immigration officers processed 5.907 million border crossings during the Dragon Boat Festival holiday, averaging about 1.969 million daily crossings, which represents a 2.7% increase from last year. Noteworthy is a significant 59.4% increase in foreign visitors entering under China’s visa-free policy, with 231,000 entries recorded.

The Significance of the Dragon Boat Festival

The Dragon Boat Festival, which commemorates the ancient poet Qu Yuan, has grown into a popular occasion for domestic tourism and cultural activities. Analysts suggest that the festival’s tourism figures reflect China’s vibrant holiday economy and the ongoing recovery and enhancement within the travel sector.

Conclusão

The remarkable growth during the Dragon Boat Festival highlights the momentum in China’s travel and tourism industry, showcasing how cultural festivities significantly influence tourism trends. With millions of travelers moving across the country, the data indicates a promising outlook for tourism health and overall economic vitality.

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