Amy Sykes Takes the Helm as Head of Wholesale Distribution at Gold Medal

Expansion of Trade Partnerships Team at Gold Medal

Gold Medal, a prominent B2B travel brand under dnata Travel Group UK, has announced the appointment of Amy Sykes as the new head of wholesale distribution. This strategic move is set to enhance the brand’s trade partnerships, adding depth to its existing team.

The position held by Sykes is designed to be field-based within the UK, with a clear emphasis on uncovering and capturing new business opportunities in the travel sector. This addition marks a significant step forward in Gold Medal’s quest to innovate and modernize their wholesale distribution strategy.

Insights from the Trade Partnership Director

Trade partnership director Karen Fletcher expressed excitement regarding Sykes joining the team. Her extensive experience in the wholesale market, coupled with a solid technical understanding of travel distribution platforms, positions her ideally to spearhead this key division.

Fletcher detailed that Sykes has already begun to outline pathways for growing Gold Medal’s wholesale distribution in areas such as scheduled air and ground sales, through Groups, flight API, and various self-booking platforms. This transformation underlines Gold Medal’s commitment to providing travel businesses with flexible and high-quality solutions that adapt to the ever-changing market needs.

A Focus on Innovation in Travel Technology

Sykes has been vocal about her enthusiasm for joining Gold Medal at a pivotal moment, as the travel industry navigates significant technological advances. She recognizes that these innovations present fantastic opportunities to aid partners in creating forward-thinking solutions within the travel landscape.

“I’m thrilled to have joined Gold Medal at such a pivotal time for both the business and the wider travel industry, as technology continues to transform the way we distribute and experience travel,” Sykes noted. Her approach aims to ensure that the partners benefit from modern methodologies and services that Gold Medal provides.

About Amy Sykes

Bringing over 12 years of experience in the travel sector, Sykes has previously held the position of head of distribution at VOX Group and most recently served as the strategic sales manager for Hotelbeds. Her rich background equips her with knowledge that will undoubtedly enhance Gold Medal’s distribution strategies.

Looking ahead, Sykes is keen to apply her diverse experience to augment Gold Medal’s wholesale propositions. “The goal is to bolster our offerings and ensure that our wholesale partners experience the same vibrant commitment and enthusiasm that Gold Medal is known for,” she shared.

Growth of the Trade Partnerships Team

With Sykes onboard, Gold Medal’s Trade Partnerships team now boasts 14 dedicated members actively engaging with clients across the UK and Northern Ireland. This expansion showcases Gold Medal’s serious commitment to elevating their service offerings and enhancing the travel experiences of clients and customers alike.

Stay Connected with Gold Medal

In addition to these structural changes, Gold Medal encourages professionals and clients alike to stay connected with their offerings and community. Engaging through various platforms like Facebook, Twitter, Instagram, and LinkedIn helps foster collaborative relationships in the travel industry.

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Wnioski

In conclusion, Amy Sykes’s appointment as head of wholesale distribution at Gold Medal signifies a forward leap for the Travel Partnerships Team. Her wealth of experience and strategic outlook are poised to not only benefit the company but also elevate the industry’s standards. As technology reshapes the landscape of travel, embracing innovative solutions is vital for business growth. With platforms like GetExperience.com making planning and experiences more user-friendly, travelers are empowered to embark on adventures that evoke excitement and discovery.

Reflecting on this, the integration of tech-driven strategies in travel provides a promising future in tandem with the evolving dynamics of tourism, offering powerful travel experiences that range from luxury adventures to eco-friendly wildlife safaris.