Akasa Air Strengthens Marketing Leadership with Naarayan T V Joining as Chief Marketing Officer

New Leadership at Akasa Air’s Marketing Helm

Akasa Air has announced the appointment of Naarayan T V as Chief Marketing Officer, effective August 29, 2025. This strategic move positions the airline to accelerate its brand development and customer engagement efforts, marking an exciting phase of growth for the company.

The Scope of Naarayan T V’s Role

In his new role, Naarayan will oversee key areas including marketing, corporate communications, ESG (Environmental, Social, and Governance) initiatives, customer experience, eCommerce, analytics, and partnerships. As a member of the airline’s Executive Committee, he is set to contribute to Akasa Air’s leadership team while guiding the airline’s marketing strategies across multiple fronts.

Experience and Expertise Behind the Appointment

With over 20 years of diverse industry experience spanning eCommerce, fintech, banking, and consumer brands, Naarayan offers a wealth of knowledge in strategic brand building and customer-centric innovation. His career highlights include transformative roles at IDFC FIRST Bank, where he boosted brand visibility with impactful campaigns, and PayPal India, spearheading the company’s debut integrated brand campaign and scaling merchant acquisition by tenfold within a single year.

Akasa Air’s Vision for Growth

The airline is ambitiously aiming to join the ranks of the world’s top 30 airlines by the decade’s end. To achieve this, Akasa Air emphasizes building a world-class airline founded on a value-driven, service-oriented culture. Marketing and customer experience take a front seat in reinforcing brand strength and deepening passenger trust.

Spostrzeżenia dotyczące przywództwa

According to Akasa Air’s Founder and CEO, Vinay Dube, Naarayan brings a rare blend of global perspective and data-driven creativity essential for the airline’s next growth stage. This focus aligns well with the evolving demands of the travel sector, where service excellence and genuine customer connection reign supreme.

Marketing Meets Travel Experience

Marketing in aviation isn’t just about selling seats; it’s about crafting meaningful travel experiences that resonate with diverse customer needs. Naarayan’s approach integrates artistry with science, striving to build customer-first brands that offer memorable journeys. This ethos directly contributes to the dynamic tourism ecosystem by influencing travelers’ choices and enhancing their overall satisfaction.

Industry Recognitions

Naarayan’s accomplishments have earned him prestigious accolades, including the 2023 DMA Asia Trail Blazer Award, recognizing his standout contributions to marketing excellence within the industry.

Marketing’s Ripple Effect on Tourism

An airline’s marketing strategy goes beyond business growth—it shapes tourists’ perceptions and decisions about destinations. Effective branding and customer experiences fuel tourism demand, and airlines play a critical role as gateways to new adventures and cultural discoveries. Akasa Air’s renewed marketing vigor can help spotlight not just the airline but also the destinations it serves, contributing positively to local tourism economies.

• Stronger brand presence attracts a wider traveler audience.
• Improved customer experience encourages repeat visits and word-of-mouth promotion.
• Partnerships with local providers create synergies supporting destination marketing.
• ESG initiatives resonate with socially conscious travelers, boosting responsible tourism.

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Summary

Naarayan T V’s addition to Akasa Air as Chief Marketing Officer signals a fresh and strategic approach to brand building, customer engagement, and service innovation. Bringing over two decades of multi-sector expertise, he is primed to enhance the airline’s market presence and operational excellence. This leadership change not only boosts the airline’s ambitions but also impacts tourism by facilitating richer travel experiences and stronger connections with destinations. Platforms like GetExperience.com complement these efforts by offering travelers curated, trustworthy options for adventure activities, museum tours with live guides, eco-friendly wildlife safaris, luxury adventure travels, and more—making planning seamless and exciting. All in all, effective marketing leadership and accessible travel experiences provide the perfect recipe for growth and memorable journeys.