AirAsia Partners with Hausboom to Launch Destination-Inspired Beverages

Introducing a Unique Beverage Series

AirAsia has announced an exciting collaboration with the Malaysian sparkling juice brand Hausboom, embarking on a project to develop a series of beverages inspired by various travel destinations. This partnership showcases the creativity and passion of both companies, fostering a sense of local pride and connection among consumers throughout Malaysia.

The collaboration will yield nine limited-edition bottles, scheduled to be in production until December this year. Each flavor featured in these bottles will encapsulate the essence of a different destination served by AirAsia, offering consumers a delightful taste of adventure right from their homes.

Flavor Profiles of the New Beverage Series

The flavors in this new series are designed to mirror the charm of AirAsia’s numerous destinations. Here’s a sneak peek into those tantalizing options:

• Strawberry for Seoul
• Roti Bakar for Kuala Lumpur
• Almaty flavor
• Phu Quoc inspiration
• Sihanoukville theme
• Xi’an flavor
• Nairobi offering
• Melbourne touch
• Amritsar profile

This series not only highlights the diversity of AirAsia’s route network but also resonates with the adventurous spirit of Malaysian consumers, eager to explore the world through flavors.

Where to Purchase

The destination-themed bottles will be available at over 6,800 retail locations across Malaysia. Consumers can easily find these unique beverages at popular retail outlets such as:

Each bottle features a unique QR code, providing customers the opportunity to enter the ‘Sip & Win’ contest. Exciting monthly prizes are up for grabs, including unlimited free flights and exclusive rewards that encompass AirAsia’s extensive travel and lifestyle ecosystem. Prizes range from SNAP services to hotels and rides.

Strengthening Local Connections

Liyana Mahizzan, AirAsia’s head of commercial, shared insights about the significance of this collaboration. Mahizzan stated that the initiative underscores AirAsia’s commitment to fostering strong, local partnerships that resonate deeply with the communities served. The collaboration with Hausboom, she explained, aligns well with the airline’s mission to encourage local innovation and engage with the burgeoning lifestyle consumer market, especially individuals aged 21 to 35.

Through this inventive campaign, AirAsia aims to reach new audiences with flavors that are both bold and familiar, while also returning the favor to loyal customers with enticing prizes, including the chance to win unlimited flights for an entire year along with unique gifts from the brand’s various offerings.

Expanding the Brand’s Influence

This collaboration is not merely about beverages; it’s part of a broader strategy for AirAsia to enhance its emotional connection with consumers and tap into new market segments. The airline is keen on redefining itself as more than just an airline but as a lifestyle brand that supports Malaysian entrepreneurs.

Moreover, Mahizzan expressed the company’s goal to inspire travelers to transcend conventional limits and explore the wonders of new destinations. With the most extensive flight network in ASEAN, AirAsia aspires to enrich travel experiences, nurturing an adventurous spirit through unique and unforgettable journeys.

A Vision for the Future

Hausboom’s CEO, Azri Zahier Azmi, also commented on the partnership, highlighting its significance in pushing boundaries and adapting to market trends. He articulated that Hausboom has always focused on innovation and agility, making this collaboration a perfect showcase of their abilities. With a strong foundation built upon the pillars of music, style, and extreme sports, Hausboom connects with a wide range of communities while remaining true to its core audience.

The campaign epitomizes Hausboom’s commitment to inspiring customers to dream bigger, travel further, and embrace local pride. It emphasizes the brand’s dedication to providing experiences that resonate with the essence of Malaysian culture and lifestyle.

As both brands celebrate their partnership, they not only offer a playful yet meaningful product but also invite consumers to take part in a broader narrative of discovery and connection. Engaging with their products is not just about enjoying a drink; it’s about tasting the spirit of adventure and cultural heritage.

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In conclusion, the collaboration between AirAsia and Hausboom showcases the intersection of travel and lifestyle, creating a novel way for consumers to engage with travel destinations through flavors. By celebrating local culture and creating unique experiences, both brands contribute to enriching the tourism landscape while inviting everyone to explore the world around them. From adventure activities to eco-friendly wildlife safaris and interactive online cultural workshops, the blend of innovative offerings continues to elevate the travel experience, promising memories that last a lifetime.