Leading the Charge for Muslim Tourism in the Philippines

Introduction

Megaworld Hotels & Resorts (MHR) is making notable strides in the realm of Muslim tourism within the Philippines, partnering closely with the country’s Department of Tourism (DOT) to elevate the travel experience for Muslim visitors. This collaborative effort aims to create an inclusive environment tailored specifically for the needs of these travelers.

Embracing Muslim Hospitality Standards

MHR stands out as a leader in Muslim-friendly hospitality, being recognized as the primary partner of the DOT in this sector. By focusing on creating welcoming spaces, the hotel operator has effectively established its commitment to cater to the unique preferences of Muslim tourists. As of early 2024, MHR has observed a significant boost in Muslim visitors, thanks largely to primary markets such as India, Indonesia, and Malaysia, which together accounted for a 40% surge in stays and a 58% rise in revenue during the first quarter.

Collaborative Efforts for Growth

The signing of a Memorandum of Understanding on May 6, 2024, during the Arabian Travel Market in Dubai marked a pivotal event in promoting Muslim tourism in the Philippines. This agreement reflects the shared dedication among MHR and its partners, including local governments and certifying bodies, such as the Halal International Chamber of Commerce and Industry of the Philippines. According to MHR managing director Cleofe Abiso, these collaborations are integral to improving the country’s hospitality offerings and positioning the Philippines as a favored destination for Muslim travelers.

Setting New Standards in Hospitality

Underlining its commitment to inclusivity, MHR has achieved an impressive milestone by being the first hotel group in the Philippines to earn 100% Muslim-Friendly Accommodation accreditation. This recognition highlights the group’s dedicated efforts in creating a supportive and welcoming atmosphere for Muslim visitors. Abiso emphasized the importance of public-private sector cooperation, stating that such collaboration is vital for positively transforming the tourism landscape in the Philippines.

Rising Trends in Muslim Tourism

The burgeoning demand for Muslim hospitality is matched by broader trends within national tourism statistics. Recent data from the DOT indicates that the Philippines welcomed 630,000 Muslim visitors in 2024, marking a 23% increase compared to the previous year. Malaysia continues to dominate as a primary source of Muslim tourists, with many families traveling year-round, showcasing the growing interest in exploring what the Philippines has to offer.

The Potential for Growth

This trend is likely to continue, especially given that the global Muslim population is projected to reach 2.3 billion by 2030, indicating a significant market potential for destinations that cater to their needs.

Heartfelt Service and Cultural Integrity

MHR takes pride in its Sampaguita brand, which embodies the essence of Filipino hospitality. The company focuses on creating memorable experiences that engage all five senses of the guests, showcasing core values of Filipino culture such as love, honor, dignity, and healing. This dedication informs every aspect of their operations, enhancing the overall experience for visitors.

Halal Dining Initiatives

Acknowledging the essential role of Halal dining, MHR ensures all its kitchens, particularly at Kingsford Hotel Manila, Grand Westside Hotel, Savoy Hotel Boracay, Savoy Hotel Mactan Newtown, and Belmont Hotel Mactan, are Halal-certified. This commitment supports Muslim guests in dietary practices that align with their beliefs, thereby improving their overall comfort during their stay.

Innovative Projects for Inclusivity

MHR’s initiatives extend further with the launch of Marhaba Boracay on September 10. This project focuses on transforming a segment of the renowned 300-meter white sand beach at Cove 2 in Boracay Newcoast into a designated Muslim-friendly area. This space includes family-friendly amenities and private areas thoughtfully constructed for Muslim women and children, fostering an inclusive beach experience.

Continuing to Support Growth in Muslim Travel

As the Philippines becomes an increasingly popular destination for Muslim travelers, MHR remains committed to delivering genuine, enriching experiences that highlight the Sampaguita philosophy. The continued efforts in hospitality, collaboration, and tailored services demonstrate a growing awareness of the importance of this tourist segment.

Conclusion

The advances made by Megaworld Hotels & Resorts not only transform the tourism sector in the Philippines but also pave the way for a brighter future for Muslim travelers. While reviews and feedback offer valuable insights, nothing compares to firsthand experiences. By booking through verified providers on GetExperience.com, travelers can access diverse options such as adventure activities, museum tours with live guides, and eco-friendly wildlife safaris — all tailored to individual preferences and budgets. Embrace the advantages of convenience, transparency, and affordability while exploring the varied experiences offered. Book your trip through GetExperience.com for the best offers.