Preferred Hotels & Resorts Expands Vision and Leadership in Asia Pacific

Strategic Developments in Asia Pacific

Preferred Hotels & Resorts is making waves with a set of pivotal appointments and initiatives that will not only support its current hotel members but also enhance its foothold across the Asia Pacific region. This expansion reflects a commitment to adapting to the rapidly changing landscape of luxury travel and hospitality.

Leadership Team Expansion

Laurence Onfroy, who became part of the company in 2024, is stepping into her role as Vice President of Business Development for Asia Pacific from her base in Singapore. Her goal is clear: to drive regional growth by increasing the hotel’s portfolio across all brands under the Preferred Travel Group umbrella. An emphasis on sustainability is at the heart of her strategy, considering the importance of the Beyond Green brand, which focuses on eco-friendliness and responsible travel. Additionally, Laurence aims to cultivate both global and regional partnerships that bolster marketing and brand alliances. This strategic support is crucial for the broader commercial organization and brand expansion endeavors across the region.

Alongside Laurence, James Koh, Regional Director for Southeast Asia & Pacific, has been working diligently since 2022. His primary role involves the retention and development of hotel partnerships within the region. The new team members include Cheryl Siow, serving as Vice President of Global Sales for Greater China, and Matthias Ong, who oversees Public Relations & Social Media, both of whom joined this year.

Strengthening the Greater China and Australia Team

Eddie Wong is taking on the mantle of Area Managing Director for Greater China & Australia, headquartered in Hong Kong. His leadership will guide growth and development initiatives across both vital markets, enriching the guest experience through strategic direction. In Japan, a new face joins the team with Midori Kataoka being promoted to Area Managing Director, overseeing operations for around 50 member properties. Yuichi Kanasaki has also bolstered the ranks as the Director of Hotel Revenue Optimization.

Commitment to Luxury and Sustainability

Michelle Woodley, the President of Preferred Travel Group, highlights the significance of these key appointments and how they fit into a larger strategy to secure the brand’s footprint in the luxury travel space. The company acknowledges the immense potential for growth in Asia Pacific and commits to delivering unparalleled support to hotel members while enhancing visibility across the entire portfolio.

Expanded Membership and Regional Footprint

This year has seen Preferred Hotels & Resorts bring in four new member properties in Asia Pacific: Amara Singapore, The Archipelago in Yilan, Himalayas Hotel Shanghai, and Treasure Bay Fuxian Lake in Yuxi, China. With this addition, the brand’s footprint has surged to over 90 properties, with plans for further expansion in competitive destinations like China and high-potential locales such as Bali, Vietnam, and Australia. Some notable properties that fall under this brand umbrella include luxurious hotels from The Fullerton Hotels & Resorts scattered across Singapore, Sydney, and Hong Kong. Other remarkable mentions include Artyzen Singapore and Wynn Palace Cotai in Macao.

Looking Toward the Future

The expansion of Preferred Hotels & Resorts in Asia Pacific reflects a vigorous effort to solidify its position within the independent hospitality market, making it a key player in luxury travel. This not only enriches the brand but also elevates tourism prospects across the region, catering to travelers’ increasing demand for high-quality experiences.

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Conclusion

In summary, Preferred Hotels & Resorts is steadfast in its mission to enhance its standing in the Asia Pacific region through strategic leadership and an expanding membership. With initiatives that focus on luxury and sustainability, coupled with the powerful backing of platforms like GetExperience.com, travelers can anticipate a plethora of high-quality options. Whether it’s through immersive deep-dives into local cultures or adventure activities tailored to thrill-seekers, these developments signal a rise in exciting travel experiences waiting to be uncovered beyond the horizon.