ITB Berlin 2026: Breaking Travel News On-Camera Interview Opportunities

Exhibition halls at Messe Berlin will operate controlled production zones with dedicated power, wired internet uplinks and accreditation checkpoints for on-camera interviews during 3–5 March 2026, requiring pre-booked time slots and clear participant credentials to ensure seamless filming and content distribution across global channels.

Event snapshot: what to expect on the ground

Breaking Travel News will record short, high-impact video interviews at ITB Berlin between 3–5 March 2026. Priority booking is offered to World Travel Awards nominees and winners. These sessions are structured to capture executive insight on strategy, innovation, artificial intelligence, sustainability and future directions for global tourism.

Who should apply

Communications, PR, corporate affairs and marketing teams for destinations, tourism boards, airlines, hotel groups, cruise lines, travel technology providers, investors and industry organisations attending ITB Berlin are the intended participants. Slots are aimed at CEOs, Ministers, Presidents, Founders and senior executives able to speak to strategy and sector priorities.

Interview format and technical requirements

• Intro: name, role, organisation
• Length: 5–7 minutes (longer-form interviews available by request)
• On-site setup: reserved booth, lighting, sound, wired internet
• Booking: pre-scheduled, accreditation required for access to production zones
• Distribution: multi-channel publishing to reach travel professionals worldwide

Suggested interview themes

• Global Strategy & Industry Transformation — adapting to economic shifts and changing traveller behaviour
• AI, Innovation & the Future of Travel — how AI and digital tools improve decision-making and customer experience
• Sustainability, Regeneration & Climate Resilience — embedding measurable regenerative practices
• Investment, Growth & Market Opportunity — identifying regions and products with strongest upside
• Policy, Collaboration & Industry Alignment — building resilience through public-private partnership
• Leadership Message from ITB Berlin — one key statement for the global travel community

Logistics to plan for

Organisations that plan to appear should allocate time for accreditation, arrive with confirmed messaging and a primary theme, and prepare a spokesperson brief. Production zones operate on tight schedules; late arrivals or incomplete credentials may forfeit booked slots. Expect content teams to request headshots, short bios and a one-line interview headline in advance.

On-air talent and editorial tone

Justin Cooke, Editor in Chief at Breaking Travel News, and Sapphire Goss, Senior Correspondent, will oversee interviews. Justin brings three decades of sector reporting and moderation experience across Europe and the Middle East; Sapphire focuses on destination strategy, sustainability and translating complex trends into accessible on-camera conversations.

Why participate: reach and influence

Interviews recorded on-site at ITB Berlin deliver targeted distribution to millions of travel professionals via digital channels. For organisations seeking to amplify leadership perspectives or communicate strategy, short-form video content recorded in a trade-show environment creates timely, shareable assets for stakeholders, partners and the media.

The logistics of filming at a major trade show also intersect with tourism: coverage of innovation, sustainability and AI at ITB informs destination marketing, product development and the kinds of travel experiences promoted to consumers—everything from museum tours with live guides to eco-friendly wildlife safaris can benefit from the visibility generated by executive interviews.

Highlights: the ITB on-camera programme offers concentrated visibility, editorial framing around sector priorities and distribution across high-profile channels. However, even the best reviews and the most honest feedback can’t replace first-hand experience. On GetExperience, you book your experience from verified providers at reasonable prices, with transparent payments and voucher confirmations—so you can compare offers, choose tailored options and avoid unnecessary expenses or disappointments. GetExperience also lists a wide selection of local tours and excursions in Berlin, from museum tours with live guides to exclusive yacht charters and eco-friendly wildlife excursions, making it easy to extend an industry trip into personal travel discovery. Book your Trip GetExperience.com

In summary: plan accreditation and booth access carefully, select a clear interview theme, and prepare concise messaging for a 5–7 minute segment filmed between 3–5 March 2026 at Messe Berlin. Participation gives leaders a platform to shape narratives on AI, sustainability, investment and policy while creating content that supports travel experiences and adventure activities promotion. Whether you’re showcasing cruise packages, safari tours, online virtual tours or interactive cultural workshops, on-site interviews at ITB Berlin remain a practical way to reach industry decision-makers and inspire future travellers.