Brigitte Hidalgo Takes the Helm of Tourism Innovation Global Summit

Brigitte Hidalgo’s Appointment

The Tourism Innovation Global Summit has welcomed Brigitte Hidalgo as its new director, bringing with her two decades of rich experience in travel, hospitality, and digital marketplaces. Her leadership will be pivotal for this key tourism event.

This appointment arrives just ahead of the upcoming TIS2025, an international forum scheduled to take place in Seville from October 22 to 24. This gathering is expected to attract over 8,000 professionals and 400 global experts dedicated to defining the future of tourism.

Brigitte Hidalgo’s previous roles, including CEO and COO at Weekendesk, underscore her profound contributions to international expansion strategies and digital business model innovations. Her background in hotel management with major brands has equipped her with both operational skills and commercial insights valuable for the industry.

Shaping the Future of Global Tourism

As the director, Hidalgo aims to steer the content agenda of TIS2025, ensuring that panels, sessions, and forums tackle emerging issues such as sustainability, digital transformation, artificial intelligence, and changing traveler expectations. Her vision is to equip tourism professionals with actionable insights and strategies essential for thriving in a continually evolving landscape.

“It is an honor to lead the Tourism Innovation Global Summit, a platform that fosters ideas, partnerships, and solutions for tomorrow’s tourism,” Hidalgo shared. “My aim is to create a program that not only inspires but also provides practical tools for all stakeholders in the tourism value chain.”

This sentiment is echoed by Silvia Avilés, director of TIS, who applauded Hidalgo’s appointment as a significant stride in enhancing the international stature of the congress. Her deep understanding of the tourism ecosystem is expected to be instrumental in crafting a valuable agenda.

What to Anticipate at TIS2025

TIS2025 promises an exciting lineup under the theme of ‘Innovation in motion, tourism reimagined’. The event, returning to Seville’s FIBES conference center, expects attendees to gain insights into:

• Over 400 international speakers and experts

• Five simultaneous auditoriums

• A range of vertical forums focusing on specific tourism subsectors

• A vast exhibition area featuring over 200 companies

• Showcases of cutting-edge technology, including AI, robotics, AR/VR, and cybersecurity

Key topics will include:

• Utilization of artificial intelligence for personalized guest experiences

• The role of robotics in enhancing tourism operations

• Exploration of new digital acquisition channels

• Inclusive technology strategies for accessible tourism

• Tools designed to enhance profitability and sustainability

Innovation and Collaboration

The summit will also celebrate the Tourism Innovation Awards, which highlight outstanding projects and companies that are reshaping the industry. Furthermore, the Touristech Startup Fest will gather startups and investors to stimulate innovation throughout the tourism chain.

TIS2025 aims to cater not only to corporate attendees but also to professionals from various sectors, including destinations, hotel groups, travel agencies, airlines, MICE, and cultural tourism. Its comprehensive platform fosters collaboration and learning across the entire tourism spectrum.

With the global travel industry grappling with new challenges and opportunities—ranging from shifts in traveler behavior to the integration of cutting-edge technologies—leadership and vision are crucial. Hidalgo’s extensive experience positions her well to drive a dynamic and results-oriented summit, one that strives to redefine the technological dimensions of tourism.

More than a simple conference, TIS2025 poses a call to action for the tourism sector to innovate boldly, collaborate effectively, and pursue sustainable growth continuously.

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Conclusion

Brigitte Hidalgo’s new role at the helm of the Tourism Innovation Global Summit sets a promising stage for future advancements in the travel sector. Through engaging discussions on sustainability, technology, and innovation, TIS2025 is poised to drive change and shape the industry’s future. This event emphasizes the growing need for collaboration among tourism professionals to adapt and enhance their services in response to evolving traveler demands. The flexibility and immersive experiences available today—like exclusive yacht parties, safari tours, and online virtual tours—are just a hint of what modern tourism offers. As industries become more interconnected, the focus will remain on creating enriching travel experiences that cater to the diverse needs of globetrotters everywhere.