Devanshi Parikh Joins BESydney as Indian Tourism Representative
Business Events Sydney (BESydney) has announced the appointment of Devanshi Parikh to act as a representative specifically targeting the growing interest within Indian corporations seeking Sydney as their next incentive destination.
This strategic move aligns with a noticeable increase in inquiries from Indian businesses regarding Sydney, reflecting the city’s burgeoning appeal as a destination for corporate incentives and events.
Meeting Growing Demand for Sydney
Devanshi’s hiring underlines BESydney’s commitment to effectively support its clients across India. According to Amanda Lampe, the CEO of BESydney, the Indian market has rapidly ascended to become one of the top three sources for international incentives choosing the city. Notably, since 2019, there has been over a 50 percent increase in the number of business event delegates traveling to Sydney from India.
The positive trend in growth has been facilitated by the quadrupling of direct flights to Sydney since 2019, coupled with significant improvements in the visa process that have made travel easier and more accessible for Indian nationals.
Significance of the Indian Market for Sydney
Destination NSW’s CEO, Karen Jones, emphasized that India holds a vital position within the visitor market of New South Wales. With deep-rooted cultural and social ties, particularly through sports and arts, the Indian diaspora in Sydney further strengthens this connection.
NSW is currently leading the nation in business events, a sector anticipated to contribute more than $192 million to the visitor economy this year. This creates substantial opportunities for growth by attracting even more visitors from India.
Jones expressed her delight in the partnership between Destination NSW and BESydney, highlighting the importance of having an in-market representative dedicated to generating new business event opportunities.
Devanshi Parikh: A Perfect Fit for the Role
Regarding Parikh’s capabilities, Lampe commented on the value of her expertise and market knowledge. With more than 20 years of experience in sales and marketing in the travel and tourism sector, Parikh has worked with leading agencies in Mumbai.
She is a graduate of The International School for Tourism in Zurich, Switzerland, and most recently ran her boutique travel agency, Explorience, from 2016 to 2024. Her new role will begin at the Destination NSW Mumbai office, where she will collaborate closely with major MICE travel partners to showcase exciting new developments across Sydney, with the goal of enticing corporate clients.
Future Initiatives and Attractions
Parikh’s role will not only serve BESydney’s business events strategy but will also encompass leisure travel initiatives, offering a comprehensive approach to connecting with the Indian tourism market. She commented, “India loves Sydney’s action and adventure, sport, shopping, and dining.”
With events like the India Cricket tour anticipated later in the year, alongside annual highlights such as the Vivid Sydney festival featuring lights, music, and diverse ideas, there’s much to share about what Sydney has to offer.
Future attractions include the opening of a new 24-hour international airport and innovative event spaces such as The Cutaway in Barangaroo and the International Convention Centre (ICC) Sydney. Parikh expressed eagerness to leverage these attractions to strengthen ties between Australia and India.
The Impact on Sydney’s Tourism Landscape
This appointment marks a significant step in enhancing Sydney’s visibility and appeal to Indian enterprises looking for unique corporate experiences. The influx of delegates not only boosts the local economy but also enriches the cultural exchange between Sydney and India, offering deeper insights into both communities.
As Sydney continues to position itself as the premier destination for business events in the Asia-Pacific region, engaging with the Indian market represents an essential move in sustaining this trajectory of growth.
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Conclusion: Embracing Growth through New Connections
In summary, the appointment of Devanshi Parikh by BESydney illustrates a vibrant commitment to fostering stronger ties with the Indian market. Her wealth of experience and strategic initiatives can unlock numerous opportunities for enhanced tourism and corporate engagement in Sydney. As these developments unfold, they can significantly enrich the local economy, cultural exchange, and make unforgettable travel experiences possible for visitors from India.
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