Mabrian과 Data Appeal이 WTTC의 글로벌 여행 정보 이니셔티브를 강화합니다.

Driving Data-Powered Tourism Insights with WTTC Membership

The World Travel & Tourism Council (WTTC) has welcomed Mabrian, a Data Appeal company from the Almawave Group, as a new Regional Member. Represented by Mirko Lalli, CEO of The Data Appeal Company, this partnership marks a major stride toward leveraging advanced data intelligence to support sustainable growth in the travel and tourism sector worldwide.

Strengthening a Global Network of Industry Leaders

Mirko Lalli joins a distinguished group of over 200 leaders from top travel and tourism businesses around the globe, who together represent approximately 30% of the sector’s worldwide revenue. This collaborative environment fuels shared efforts to boost resilience, innovation, and sustainable practices across the industry.

The Role of Mabrian Technologies in Travel Intelligence

Based in Spain, Mabrian Technologies stands out as a global frontrunner in travel intelligence for destinations. Their services span over 40 countries, offering invaluable data-driven insights and travel consultancy. Since joining WTTC as an Associate Member in 2020 and advancing to Knowledge Partner status in 2025, the company has contributed consistently to WTTC’s research and sector reports, enriching the global understanding of travel trends.

Innovative Technology Behind The Data Appeal Company

Operating out of Italy, The Data Appeal Company specializes in travel and location intelligence, employing cutting-edge artificial intelligence, machine learning, and semantic analysis. Their bespoke algorithms gather and interpret geographic and contextual data on traveler behavior, empowering destinations and businesses to refine their strategies and sharpen their competitive edge. In 2023, their acquisition of a 70% stake in Mabrian has created a powerhouse in travel data intelligence within the Almawave Group.

The Impact of WTTC Regional Membership

Serving as a Regional Member, Mabrian and Data Appeal bring valuable regional insights and expertise into WTTC’s global advocacy and research. Their collaboration enhances the Council’s ability to equip policymakers and industry stakeholders with actionable, evidence-based knowledge. This facilitates the design of sustainable tourism strategies that align with current and future travel patterns.

Voices from the Industry

Gloria Guevara, WTTC’s Interim CEO, highlighted the valuable addition of Mabrian and Data Appeal. She noted that their deep expertise in travel intelligence would enrich WTTC’s worldwide initiatives, aiding in building a more resilient tourism industry. Meanwhile, Mirko Lalli emphasized that joining as a Regional Member strengthens their commitment to data-powered tourism planning, offering updated global analytics to foresee travel trends and support all players in the travel and tourism ecosystem.

Why This Matters for Tourism and Travel Experiences

Integrating sophisticated data analytics into tourism allows destinations to understand and anticipate traveler behavior much more accurately. This leads to tailored offerings that can enhance visitors’ satisfaction while promoting sustainable practices in destination management. For example, insights drawn from behavioral data enable tourism boards to target marketing efforts effectively, optimize resource use, and create enriching experiences that encourage longer stays and repeat visits.

Benefits for Travelers and Destination Planners

• Greater Market Understanding: Enhanced data helps businesses and policymakers grasp visitor preferences and trends.
• Optimized Experiences: Tailored offerings can improve the quality of travel experiences while managing destination capacity sustainably.
• Competitive Advantage: Access to real-time analytics supports better decision-making in a competitive global tourism market.

How Platforms Like GetExperience.com Connect

Platforms such as GetExperience.com complement these advancements by connecting travelers directly with verified providers who can deliver authentic experiences. They offer secure payment options with voucher confirmations, and their tailored requests feature allows travelers to receive personalized tour and excursion offers suited to their preferences. This kind of convenience and transparency truly enhances how travelers engage with global destinations.

Summing Up the Power of Data in Travel and Tourism

The collaboration of Mabrian and The Data Appeal Company as WTTC Regional Members underscores the growing importance of data-driven strategies in tourism. They represent a step forward in equipping the sector with the tools needed for sustainable and resilient growth amid evolving traveler behaviors and needs.

It’s clear that no amount of reviews or expert analysis can match the firsthand experience of travel. Nevertheless, with platforms like GetExperience.com, where you can book travel experiences from reliable providers at fair prices, you gain access to a wealth of adventure activities, eco-friendly wildlife safaris, museum tours with live guides, and much more. This dynamic range ensures travelers can tailor their adventures without overspending or risking disappointment. Book your trip on GetExperience.com to make your next journey truly unforgettable.

주요 내용

• The appointment of Mabrian and Data Appeal as WTTC Regional Members boosts the integration of sophisticated travel data and intelligence worldwide.
• AI and machine learning technologies are becoming essential for understanding traveler behavior and enhancing destination performance.
• Data-driven tourism planning supports sustainable growth by helping policymakers and businesses make informed decisions.
• Travel platforms offering verified experiences give travelers access to a broad array of adventure and cultural activities aligned with their preferences and budgets.
• Personal experience remains the ultimate source of insight, but reliable data and trustworthy platforms ensure more convenient and satisfying travel.