TOURISE Awards Celebrate Exceptional Travel Destinations Worldwide

Overview of the TOURISE Awards

The TOURISE Awards, a pioneering initiative in the tourism sector, has been officially launched to shine a spotlight on extraordinary global travel destinations. This initiative was introduced during a virtual press conference hosted by the Ministry of Tourism of Saudi Arabia, marking a new benchmark for excellence in tourism.

Purpose and Goals

The TOURISE Awards aim to honor destinations that offer meaningful, memorable, and measurable value across the traveler’s journey. According to released statements, they focus on the essential role of tourism in connecting different cultures while advocating for responsible management practices and sustainable changes within the industry.

Nomination Process

Nominations for these prestigious awards are currently open and will remain so until July 9. Travelers, tourism professionals, and organizations are encouraged to recognize destinations worldwide that meet the award’s high standards.

Key Highlights from CEO Jean-Philippe Cossé’s Statement

Jean-Philippe Cossé, the CEO of TOURISE, underlined how tourism serves not only as a powerful economic engine but also as a vital connector of cultures. The awards are intended to celebrate destinations that achieve excellence and inspire travelers.

Criteria for Eligibility

Eligible destinations must meet certain defined criteria, which include:

• A clear geographic scope, such as a city, region, or specific site
• A distinct identity shaped by cultural significance and natural assets
• An active tourism authority overseeing destination management

Awards Categories

The awards will feature five main categories:

Additionally, a flagship category known as Best Overall Destination will also be awarded, recognizing one destination that stands out in all aspects.

Judging Process

The nominations will be evaluated by an independent panel of judges from various sectors, including tourism, fashion, art, and culinary arts. Notable judges include:

• Filip Boyen, former CEO of Forbes Travel Guide
• Michael Ellis, former Global Director of Michelin Guides
• Omar Samra, United Nations Goodwill Ambassador

Evaluation Criteria

Destinations will be assessed based on ten specific criteria categorized under three vital pillars:

• Offering – Authenticity, Innovation, and Inclusion
• Value – Sustainability and Accessibility
• Convenience – Accommodation Variety and Safety

A Grand Announcement at the TOURISE Summit

Winners of the TOURISE Awards will be announced at the forthcoming TOURISE Summit scheduled to take place in Riyadh from November 11 to 13. This summit is set to gather leaders from the tourism, travel, investment, and innovation sectors to discuss the future landscape of travel.

The Future of Tourism Recognition

These awards establish a unique opportunity for destinations to showcase their strengths while appealing to travelers keen on unique experiences. The tourism industry flourishes on fostering connection, and the TOURISE Awards aim to elevate that experience by recognizing excellence in diverse offerings.

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In conclusion, as the TOURISE Awards seek to spotlight exceptional travel destinations, their impact on the tourism narrative can’t be understated. With sustainable practices and vibrant experiences highlighted, the recognition these awards provide propels tourism businesses and enhances the overall traveler journey.