Sabre’s Groundbreaking Initiatives at ATM 2025 Transforming the Travel Experience

Revolutionizing Travel with Technology

Sabre Corporation will take center stage at the Arabian Travel Market (ATM) 2025, showcasing transformative technologies that are reshaping the travel and hospitality sectors. Visitors can expect to learn about innovative solutions aimed at redefining the industry landscape, emphasizing Sabre’s dedication to enhancing travel experiences both regionally and globally.

Leading the Discussion on Travel Innovation

As a longtime sponsor of the ATM Future Stage, which serves as a hub for thought leadership in travel technology, Sabre has become a key player in steering important conversations. The company aims to facilitate discussions surrounding travel retailing, operational efficiency, and the effective integration of emerging technologies within airlines, hotels, and travel agencies.

Vision for a Smarter Travel Ecosystem

Ramzi Al Qassab, Managing Director of Sabre Travel Network Middle East, emphasized the significance of ATM as a platform for expressing the company’s vision for a more interconnected travel landscape. The focus lies on utilizing AI, automation, and personalized offers to support travel businesses in becoming more agile and prepared for the future.

Highlighted Sessions to Attend

Several insightful sessions will be offered, focusing on key issues affecting the travel sector. One such session, titled “Turning Fragmentation into Opportunity for Smarter Retailing,” is scheduled for Tuesday, April 29, from 15:15 to 16:00 at the Future Stage. Frank Trampert and Ramzi Al Qassab will be joined by senior representatives from Saudia, Jumeirah, and Almatar to explore overcoming technology and content fragmentation in the industry. The discussion will center on how collaboration and innovation can transform complexity into seamless travel experiences.

Shifting Focus from Rooms to Experiences

Frank Trampert, Global Managing Director of Community Sales at Sabre Hospitality, shared an essential perspective: “Today’s guests are no longer just booking rooms—they’re booking experiences.” This shift in focus is leading hoteliers to rethink their strategies in terms of retailing and engagement throughout the traveler’s journey, with an accent on personalization. Such trends may positively affect tourism, as enhancing guest satisfaction can ultimately lead to increased attractions for destinations.

Exploring the Impact of Experience

An unmissable session titled “Selling More Than Just a Room: The Impact of Experience on Hoteliers in the Middle East” will take place on Monday, April 28, from 13:15 to 14:00 at the Global Stage. Frank will delve into how intelligent retailing enables hoteliers to expand their offerings, beyond merely selling rooms, by curating personalized and value-added experiences that enhance guest satisfaction and open avenues for revenue generation.

Innovation and Sustainability in Focus

Amy Read, Vice President of Innovation at Sabre Hospitality, will cover the topic of “Human-Centric Technologies Changing the Face of Travel Tech” on Wednesday, April 30, from 16:00 to 17:00. This session will highlight the revolutionary impact of AI, particularly generative AI, on guest interactions while introducing Sabre’s SynXis Concierge.AI, an intelligent automation tool designed to deliver real-time, personalized guest support without sacrificing the essential human touch in hospitality.

Addressing Sustainability in Travel

At ATM 2025, sustainability will remain a crucial focus for Sabre. Jess Matthias, Senior Director of Sustainability, will feature in two prominent panels. The first, “Reimagining ESG in the Middle East: A Woman’s Perspective” on Tuesday, April 29, from 16:25 to 17:00, will explore the significant role of women in shaping environmental, social, and governance strategies within the travel sector. Following this, on Wednesday, April 30, from 12:00 to 12:40 at the Future Stage, Jess will discuss the role of technology in sustainable tourism during the session “Smarter Sustainability.”

The Path Forward in Travel Innovation

Sabre’s robust presence at ATM 2025 reflects its commitment to being a technology leader and strategic partner within the evolving travel landscape. With significant discussions touching on sustainability, AI integration, guest personalization, and innovative retailing practices, it sets the stage for a thrilling future in tourism.

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To summarize, Sabre’s initiatives highlighted at ATM 2025 underscore the importance of marrying technology with human connection, focusing on delivering personalized experiences while ensuring sustainability in travel. By embracing these changes, the future of tourism holds tremendous promise, inviting travelers to explore richer, more engaging experiences worldwide.