Macao Shifts Towards Muslim-Friendly Tourism to Capture Growing Travel Market

はじめに

Macao is steadily establishing itself as a Muslim-friendly tourism destination. By adopting recognized standards that enhance amenities like halal food and prayer facilities, it aims to attract the rapidly expanding global market of Muslim travelers.

Tourism Developments in Macao

As highlighted during the Macao International Travel Expo (MITE) 2025, hosted from April 25 to 27, representatives from Macao’s tourism sector presented their focus on halal tourism to capture this niche market effectively.

The Growing Muslim Travel Market

The escalation of Muslim travel is dramatic, with anticipated arrivals set to hit around 160 million in 2024, surpassing the previous peak from 2019. Projections indicate this number could balloon to 230 million by 2028, representing a notably lucrative market valued at approximately USD 225 billion. This considerable growth trajectory is attributable to a rising global Muslim population, which is expected to reach 2.47 billion by 2034, with a significant 90% of this demographic being under 60 years of age.

Strategic Focus of Macao’s Tourism Board

An insight into past data shows that 60% of Muslim trips occur within a 10-hour flight radius of Macao, according to 2019 figures. This presents a unique opportunity for Macao to pursue Muslim-friendly tourism, inspired by a successful initiative launched in Hong Kong.

The rationale behind this strategic decision is clear: diversifying visitor profiles is critical for stabilizing seasonal tourist flows and reducing reliance on traditional markets, mainly mainland China. Engaging with Muslim travelers also fosters cultural understanding and economic ties, benefiting not only the tourism sector but also the local economy.

Standards for Muslim-Friendly Tourism

To facilitate this transformation, the Macao Tourism Board is collaborating with CrescentRating, a leading authority in halal tourism. This partnership aims to set up a rating system that assesses and certifies the Muslim-friendliness of local establishments.

Properties looking to achieve this rating must provide essential offerings, such as:

Halal food in restaurants, hotels, and airlines.
Praying facilities, including clean, secluded prayer areas with mats and markers indicating the direction of Kaaba (Qibla).
Accessible water-friendly washrooms at key locations, such as transportation hubs and attractions.

Targeted Venues for Improvement

The rating system prioritizes essential locations, including:

Transport terminals (airports, train stations, bus stations)
Accommodation choices (hotels, resorts, guest houses, camping areas)
Popular destinations (religious sites, leisure attractions, shopping areas, beaches, adventure spots, live events)

The Rating Process

To receive a rating from CrescentRating, Macao’s establishments must submit an online application followed by an in-person or virtual audit. Successful establishments will be included in prominent directories of CrescentRating and Halal Trip, enabling them to showcase their rating and promote their offerings across various marketing channels.

結論と観光産業への示唆

Macao’s endeavor to become a Muslim-friendly destination is a significant step toward capitalizing on the booming Muslim travel market. This initiative can enhance visitor satisfaction while boosting the local economy. It reflects a nuanced understanding of how cultural accommodations can lead to substantial tourism growth.

In summary, the successful transition to Islamic tourism is more than about meeting basic needs. It embodies embracing diversity and enhancing interactions with international visitors. While reviews and recommendations can guide travelers, nothing trumps the value of personal experience. With GetExperience.com, tourists can explore verified providers offering customizable experiences at competitive prices. As travelers seek a blend of comfort and cultural immersion, securing your experience on this platform ensures transparent dealings and unparalleled choices that fit any budget. To explore all the wonderful tours and experiences Macao has to offer, book now at ゲット・エクスペリエンス・ドット・コム.