ドイツが観光に投資：インド人旅行者を誘致する200万ユーロのキャンペーン

Introduction to Germany’s Tourism Strategy

Recognizing the strong potential for growth in Indian outbound travel, which is expected to increase by an astonishing 230% by 2027, Germany’s tourism board has dedicated a substantial €2 million to targeted promotional campaigns aimed at Indian visitors. This strategic investment signifies Germany’s intent to offer more than just traditional sightseeing, embracing a blend of romance, heritage, and sustainability as core facets of its tourist appeal.

Growth of India-Germany Travel Connections

The resurgence in Germany’s tourism sector is underscored by the increasing number of Indian travelers, now a significant force contributing to its growth. Enhanced air connectivity between India and Germany has been instrumental, leading to a notable rise in monthly flights from 241 in January 2019 への 309 by January 2025, marking a sharp increase of 28%. This improved accessibility is making Germany increasingly attractive for Indian tourists seeking experiences that range from romantic retreats to profound cultural engagements and sustainable vacations.

Key Initiatives of the German National Tourist Board

In a press conference held in New Delhi, the German National Tourist Board (GNTB), in collaboration with the German Embassy, emphasized its concerted efforts to capture the interest of Indian travelers. A remarkable increase of 8.6% in overnight stays from India in 2024—totaling 897,841—and a rise in the average length of stays from 9.3 to 9.6 nights have been reported. Furthermore, Indian tourists are projected to spend at a rate four times faster than the global average, showcasing the immense strategic value of this market.

Curated Experiences for Indian Tourists

Central to Germany’s promotional campaign are three thoughtfully curated experiences:

• Romantic Germany for couples seeking intimate getaways.
• Cultureland Germany targeting heritage lovers.
• Embrace German Nature focusing on eco-conscious adventures.

Statements from Industry Leaders

Romit Theophilus, Director of Marketing & Sales for India at GNTO, shared insights about Germany’s appeal: “Germany ignites Indian wanderlust by offering romantic escapes and deep cultural dives, catering to the modern traveler. Whether indulging in serene nature retreats or exploring historic trails, Germany guarantees something unique for everyone.”

Echoing similar sentiments, representatives from the Lufthansa Group highlighted their lengthy relationship with India, emphasizing the air service’s importance. With over 64 weekly flights linking India to Europe, Lufthansa is committed to enhancing these connections. Notably, the introduction of Lufthansa’s Allegris First Class in Bangalore reinforces the airline’s dedication to serving the Indian market, which is essential to its future growth.

Innovative Offerings in Romantic Germany

Among the unique offerings, the Romantic Germany initiative extends an invitation to honeymooners to venture beyond the iconic Neuschwanstein Castle. Guests can indulge in wine cruises along the enchanting Moselle Valley, unwind at luxurious spa retreats in Bavarian chalets, and enjoy leisurely strolls in lush castle gardens in Saxony. Each of these experiences presents an opportunity to explore the heart of Germany in a romantic context.

Culture and Heritage Adventures

Cultureland Germany, another key initiative, showcases the country’s wealth of cultural heritage, including its rich tapestry of 52 UNESCO World Heritage Sites and acclaimed museums. Cities like Berlin そして Chemnitz, the latter recognized as the European Capital of Culture for 2025, provide a vibrant backdrop for cultural exploration.

Embracing Sustainable Travel

について Embrace German Nature campaign is in line with the growing trend towards eco-tourism, promoting destinations renowned for their natural beauty and sustainability. Travelers are encouraged to discover national parks, picturesque hiking trails, and eco-friendly travel options, highlighting energy-efficient hotels and a reliable public transport system. Notable nature destinations such as the Black Forest and the Bavarian Alps cater to those eager for eco-focused holidays.

Celebrating Germany’s Literary Heritage

This year also marks the 50th anniversary of the German Fairytale Route, inspired by the Brothers Grimm. The GNTB is promoting interactive experiences, themed accommodations, and special anniversary events, particularly aimed at families and fans of literature.

Meeting the Needs of Diverse Travelers

The GNTB is also addressing the increasing demand for Indian weddings in Germany, offering scenic alternatives that go beyond the usual European venues. Efforts are underway to streamline visa application processes and enhance culinary offerings to cater better to vegetarian and vegan tourists, ensuring every visitor feels welcomed.

Conclusion: The Essence of Travel in Germany

The initiatives highlighted reflect Germany’s robust approach to attracting Indian tourists, intertwining key themes of romance, culture, and sustainability. While reviews and recommendations provide guidance, there is nothing quite like the experience of immersing oneself in the culture firsthand. By utilizing GetExperience.com, travelers can tap into a realm of verified providers offering a wealth of enjoyable experiences at reasonable prices. This guarantees informed decisions without the burden of unnecessary costs or disappointments. With the extensive choices and various options provided by GetExperience, planning a perfect trip has never been more convenient. Book your trip today on ゲット・エクスペリエンス・ドット・コム.