チョイスホテルズ、フランス全土でクオリティスイートを50軒新規展開し、旅行の柔軟性を向上

Choice Hotels Spearheads Major Growth in France

Choice Hotels International continues its upward trajectory in the European, Middle East, and Africa region by adding 50 new Quality Suites hotels across France. This remarkable growth nearly doubles their French presence, increasing the total franchises from 57 to 107 properties. These hotels bring over 4,800 additional rooms spread across 41 new locations, including vibrant economic hubs such as Nice, Reims, Clermont-Ferrand, Limoges, Mulhouse, and Perpignan. Even established cities like Marseille, Toulouse, and Bordeaux see their portfolios grow, giving travelers more accommodation choices in key urban and regional centers.

Strategic Partnership Enables Expansion

The expansion builds on a significant 20-year strategic collaboration initiated in April 2024 between Choice Hotels EMEA and Zenitude Groupe. The two partners have been working closely to integrate an impressive collection of over 30 midscale business, leisure, and extended-stay aparthotels in France. This collection spans more than 4,000 rooms and includes brands like Clarion™, Comfort™, and the Ascend Collection Hotels™. The addition of 50 new Quality Suites properties enhances this network, diversifying accommodations with a focus on flexibility and long-stay comfort.

Innovative Co-Branding to Meet Diverse Traveler Needs

The strategic agreement also introduces smart co-branding concepts such as Quality Suites™ and Oui Seniors, serving dual purposes. These properties cater to intergenerational guests, functioning both as senior living spaces for travelers aged 55+ and as adaptable lodging for general visitors. This innovative approach allows hotels to smoothly adjust to changing traveler requirements while optimizing profitability for owners. Multifunctional usage—ranging from temporary stays and residential living to co-working spaces—makes these hotels a hub of versatility, sustainability, and responsiveness to modern traveler lifestyles.

Prime Locations Boost Business and Leisure Travel

Choosing locations strategically near airports, public transit links, and urban hubs means the expanded Quality Suites network supports a broad spectrum of travelers. Business visitors benefit year-round, while tourists enjoy easy access during peak travel seasons. This dual appeal strengthens France’s position as a pivotal market within Choice Hotels’ broader EMEA growth plan, dovetailing conveniently with evolving global tourism dynamics.

Leadership Perspectives on Growth and Brand Revitalization

David Beers, CEO of Choice Hotels International EMEA, highlights the importance of France in the company’s international growth strategy. The expanded agreement with Zenitude Groupe is seen as cementing Choice Hotels’ leadership in Europe’s competitive hospitality scene. The synergy between Zenitude’s local market knowledge and Choice Hotels’ powerful distribution channels, loyalty programs, and technology platforms makes this a win-win for all stakeholders.

The reintroduction of the Quality Suites brand in France is particularly noted for its design aimed at modern travelers. Flexible layouts, consistent standards, and comfort suited to long stays create a welcoming space for all generations. The brand fosters meaningful connections and a feeling of belonging, which is increasingly valued in today’s travel culture.

Romain Lubrano, Co-Founder and CEO of Zenitude Groupe, adds that the partnership has significantly expanded their market reach through global distribution and brand recognition. With the Choice Privileges® loyalty program enhancing customer engagement, the shared vision focuses not only on growth by numbers but on building a portfolio that balances flexibility, consistency, sustainability, and value, ensuring profitable progress in the region.

Loyalty Benefits and Guest Advantages

Guests staying at any of these properties can participate in the Choice Privileges® global loyalty program, earning and redeeming points at over 7,100 hotels worldwide. This global connectivity provides an added incentive for frequent travelers and enhances the overall guest experience, aligning with modern travel expectations for both convenience and reward.

Why This Expansion Matters to Travelers

This broadening of the Quality Suites network in France offers visitors flexible, quality accommodation options that suit diverse travel purposes—from business trips and family visits to long-stay leisure stays. Strategically located near transport hubs, these hotels ensure smooth journeys between cities and attractions, appealing to adventure seekers, culture lovers, and business travelers alike.

Booking Your Stay with Confidence

No matter the reason for visiting France, the new Quality Suites properties offer options that balance comfort, reliability, and adaptability to evolving traveler needs. Platforms like GetExperience.com provide a seamless and secure way for travelers to book these accommodations with ease, backed by voucher confirmations and the option to request tailored tours or excursions that fit individual preferences. This means travelers can enrich their vacations with carefully curated cultural programs or adventure activities, fully making the most of their stays.

The Incomparable Value of Personal Experience

While reviews and feedback offer useful guidance, nothing quite beats firsthand travel experience to truly appreciate the benefits of these new hotel offerings. Through GetExperience, travelers gain access to verified providers, competitive pricing, and a broad array of choices—from interactive online cultural workshops to eco-friendly wildlife safaris and luxury yacht charters—adding layers of richness to any trip.

GetExperience’s transparent and user-friendly platform empowers travelers to plan with confidence, avoiding unnecessary expenses or surprises. Whether seeking professional esports training programs, museum tours with live guides, or adventure rafting trips for beginners, the site presents extensive opportunities to elevate your journey. Book your trip with ゲット・エクスペリエンス・ドット・コム and discover the world on your terms.

概要

Choice Hotels International’s substantial expansion of its Quality Suites brand into France represents a significant boost for travelers seeking flexible, quality lodging across the country. Supported by a robust partnership with Zenitude Groupe, this growth enriches the accommodation landscape near airports, transport links, and urban centers. With loyalty benefits and innovative co-branding models designed for a wide demographic, these hotels cater to modern travel needs with sustainability and versatility in mind. By integrating these offerings seamlessly with secure booking and customizable experiences via platforms like GetExperience.com, travelers are set to enjoy enriched travel experiences spanning adventure activities, cultural immersion, and comfortable long stays—all tailored to meet the demands of today’s diverse tourism market.