Malaysia’s Islamic Tourism Month Celebrates Its Fourth Edition

Event Overview

The fourth edition of Islamic Tourism Month (ITM) kicked off on August 18th and will continue until September 30th, 2025. This exciting event invites both locals and global travelers to experience Malaysia’s charm through the lens of Muslim-Friendly Tourism and Hospitality.

Under the banner of the Islamic Tourism Centre (ITC), ITM showcases the rich diversity and warmth of Malaysia, establishing it as a key destination for Muslim-friendly travel.

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This year, the initiative spans eight engaging categories: Through these varied offerings, ITM serves as a nationwide celebration that caters to local residents and international visitors alike, encompassing families, solo travelers, entrepreneurs, and enthusiasts.

A Chance for Discovery

ITM 2025 promises visitors a journey filled with discovery. It highlights Malaysia’s standing as a leader in Muslim-friendly tourism, once again securing a top position in the Global Muslim Travel Index (GMTI) for 2025. This marks a decade of consistent acknowledgment as the favored destination for Muslim travelers.

This prestige is attributable to factors like accessible prayer facilities, inclusivity in travel experiences, abundant halal food options, and progressive tourism policies.

The centerpiece of ITM 2025 is the Mosque Open Day initiative, which invites the public to select mosques across the country for guided tours, exhibitions, and community activities. This program seeks to foster understanding, inclusivity, and cultural exchange, offering visitors a profound insight into the spiritual, historical, and social roles of mosques in Malaysia’s society.

Collaboration Opportunities

ITC extends an invitation to participants in Malaysia’s tourism and hospitality sectors to engage as official partners of ITM 2025. This partnership offers invaluable branding exposure, market engagement, and economic prospects along with access to ITC’s promotional platforms, complemented by visibility among an essential travel segment. This engagement aligns well with the broader objectives of Malaysia’s Visit Malaysia 2026 (VM2026) campaign.

Nur Alyssa Coraline Yussin, the acting director-general of ITC, commented on this collaborative spirit, noting that the initiatives launched in 2022 have flourished into a celebration reflective of Malaysia’s unique hospitality and cultural richness. Partnering in ITM 2025 offers businesses a robust branding platform and the chance to support Malaysia’s tourism growth towards the VM2026 vision.

Yussin emphasized that as the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem flourishes, ITM represents an apt opportunity to showcase inclusive products and services that resonate with cultural values while driving tangible business results.

The Impact of ITM

Since its inception, ITM has successfully attracted over 300 participating organizations and generated more than RM5 million in accumulated value for Malaysia’s tourism landscape. Collectively, these efforts have significantly enhanced Malaysia’s MFTH offerings, established it as a sustainable tourism hub rooted in cultural values.

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The Islamic Tourism Month not only highlights the beauty and diversity of Malaysia but also opens doors to unique travel experiences tailored specifically for Muslim visitors. Engaging with local cultures and traditions through events like ITM truly enriches the travel journey.

While insights gleaned from reviews and feedback are invaluable, nothing quite compares to the authenticity of personal experience. On GetExperience, travelers can book activities from verified providers at reasonable prices, ensuring a seamless journey filled with adventure activities, along with a chance to explore museum tours with live guides or partake in luxury adventure travel experiences. Discover the convenience, affordability, and diverse range of experiences available on GetExperience.com. Book now and get to know Malaysia intimately!

In summary, the Islamic Tourism Month presents a spectacular opportunity for travelers to immerse themselves in Malaysia’s rich cultural and spiritual essence while promoting economic growth through tourism. The event is sure to enrich the travel experience, making it memorable and enlightening for everyone involved.