Sterling Holiday Resorts Celebrates Record Revenue Achievement

Impressive Financial Growth

Sterling Holiday Resorts has made a significant mark in the hospitality sector by surpassing annual revenue of INR 5,202 million for FY25. This achievement represents a 13% increase from the prior year, showcasing the company’s robust performance and resilience in the highly competitive leisure hospitality market. Notably, the company recorded over INR 1 billion in food and beverage sales, underlining the successful strategies they have implemented.

Expansive Resort Network

Currently, Sterling operates an extensive network of 61 resorts, offering 3,254 rooms across 17 states in India. The growth trajectory of the company is evident as they continue to expand their footprint, having introduced new properties in locations like Jaisalmer, Tipeshwar, and Amritsar in the last quarter of the fiscal year. Their geographical presence is robust, especially in areas like Kerala, Tamil Nadu, Rajasthan, Maharashtra, and Uttarakhand.

Diverse Resort Themes

The resorts feature various themes tailored to meet diverse guest preferences, including:

Wildlife Retreats: 13 properties
Himalayan Retreats: 13 properties
Spiritual Circuits: 11 properties
“Bleisure” Segment: Combining business and leisure travel

Customer Satisfaction and Recognition

Customer satisfaction is a top priority for Sterling Holiday Resorts. Their location in Kanha has received accolades as the “Best of the Best” on TripAdvisor for three consecutive years, a testament to the exceptional experiences offered. Additionally, thirty resorts within the Sterling portfolio have earned Traveler’s Choice Awards, highlighting overall guest satisfaction.

Innovations in Food and Beverage

The company has rejuvenated its food and beverage offerings, launching specialty restaurants in several locations and focusing on enhancing banquet services. Vikram Lalvani, the MD & CEO, expressed, “Crossing INR 5 billion in revenue is a landmark moment for us.” This financial growth aligns closely with their strategic focus on expanding F&B revenue streams.

Commitment to Sustainability

Sterling’s commitment to environmental and social governance (ESG) shines through initiatives like Sterling Sankalp, which includes implementing electric vehicle (EV) charging stations, investing in solar and wind energy, and eliminating plastic through in-house water bottling. Their resort in Munnar even received a Gold award at the 14th RCI Green Awards, emphasizing its dedication to eco-friendly practices.

Looking toward the Future

With an optimistic outlook, Sterling Holiday Resorts expects continued robust growth fueled by favorable domestic tourism demand and strategic investments. The leisure hospitality sector in India is poised for expansion, driven by increasing consumer spending on travel experiences and quality accommodations.

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Highlights of Sterling’s Success

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Conclusion

In summary, Sterling Holiday Resorts has achieved remarkable financial growth alongside enhancing its customer experience and portfolio expansion. The company’s focus on sustainable practices further enriches its contributions to India’s tourism landscape. As travelers seek enriching experiences, Sterling stands as a beacon of quality within the leisure hospitality industry, tying back into the broader tapestry of travel experiences, adventure activities, and cultural exploration opportunities. The future certainly looks bright for both Sterling Holiday Resorts and the tourism sector at large.