Insight into the Decline of Jordanian Tourism to Turkey in 2025

Overview of Jordanian Tourism Trends to Turkey in 2025

The first half of 2025 witnessed a noticeable decline in the number of Jordanian tourists traveling to Turkey, signaling a shift that merits closer examination, particularly for those interested in travel dynamics and destination marketing.

Statistical Decline in Visitor Numbers

Between January and June 2025, a total of 110,037 Jordanian tourists visited Turkey, marking a significant decrease of approximately 15.14% compared to the same period in 2024 when 129,667 visitors were recorded. This follows a continuing downward trend over recent years:

Monthly Breakdown Reflecting the Decline

The drop is more pronounced when looking specifically at the month of June, which saw a staggering 33.34% fall versus June 2024. Visitor numbers in June 2025 were around 30,701, compared to 46,053 in June 2024, and approximately 54,000 in June 2023.

Factors Contributing to the Decline

Understanding the reasons behind such shifts is crucial for anyone interested in tourism trends or planning visits to Turkey from Jordan.

Rising Travel Costs

Industry insights point to increasing travel requirements as a principal factor. Prices for hotels, food, drink, and shopping in Turkey have climbed steeply, doubling the overall trip cost for many families from Jordan. This escalation places trips beyond affordable reach for a significant portion of would-be travelers.

Spending Trends Beyond Turkey

While fewer Jordanians are visiting Turkey, their overall spending on tourism abroad has grown. According to figures from the Central Bank of Jordan, total expenditure by Jordanians on foreign tourism during the first seven months of 2025 increased by 4.0%, amounting to $1.24 billion. July 2025 itself saw a 7.0% rise in tourism-related spending, reaching $247.4 million. This indicates a diversification in travel preferences and destinations.

Implications for Tourism and Travel Planning

The consistent decline in Jordanian tourism to Turkey over several years can have broad implications for travel operators, tour providers, and destination marketing organizations. For travelers, it’s a signal to stay informed about changing conditions and costs when planning trips.

How This Affects Tourists and Tourism Services

• Higher costs may encourage searching for alternative destinations that offer better value.
• Travelers might seek more tailored experiences that align with their budgets and preferences.
• Tour operators need to innovate and adapt, perhaps offering customized excursions to maintain interest.

Booking Travel Experiences with Confidence

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Highlights of the Jordanian Tourism Trends to Turkey

This sustained decrease in visitor numbers is primarily linked to rising travel expenses, reflecting broader economic conditions influencing travel decisions. The growth in Jordanian overseas tourism spending, however, signals a shift towards more varied international destinations. While data and analysis provide valuable pointers, nothing beats firsthand experience. Booking verified and affordable travel experiences, like those available on GetExperience, allows travellers to explore new places with confidence and convenience.

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Summary

Jordanian visits to Turkey have notably declined by over 15% in the first half of 2025, continuing a trend seen over recent years. This downturn is closely tied to higher travel and living costs in Turkey, prompting travelers to reassess their options. Concurrently, Jordanian spending on international tourism overall is rising, highlighting diversification in travel markets. This evolving landscape underscores the importance of tailored travel planning and economic awareness in tourism.

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