Exciting Partnership Enhances Rewards for UAE Customers through EmCan Collaboration

Unlocking a New Frontier of Rewards

The collaboration between Skywards Everyday and EmCan is set to reshape the loyalty landscape for UAE customers. Members can now convert their Skywards Miles into EmCoins and vice versa, creating an exciting new pathway for earning and redeeming rewards.

New Horizons for Loyalty Programs

Skywards Everyday is an innovative application designed to let users earn Skywards Miles every day across various categories. In a bid to enhance its offering and partner portfolio, it has established a partnership with EmCan, the loyalty program of Emarat. This program rewards customers with EmCoins for their purchases at Emarat service stations. With this new initiative, members stand to benefit greatly, as they can seamlessly convert between Skywards Miles and EmCoins.

Key Players in the Partnership

The official signing of the agreement took place between Dr. Nejib Ben Khedher, the Divisional Senior Vice President of Emirates Skywards, and Mr. Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat. The event was also witnessed by notable personalities like Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, alongside His Excellency Ali Al Shamsi, the CEO of Emarat.

Insights from Leadership

According to Dr. Nejib Ben Khedher, this partnership marks an exciting milestone for Skywards Everyday, allowing members to convert EmCoins earned from purchases at Emarat service stations into Skywards Miles. This transformation into a multi-faceted rewards system opens doors to a whole new range of fuel, travel, and lifestyle enhancements.

Ali Bin Zayed Al Falasi echoed these sentiments, stating that Emarat aims to elevate customer experiences by providing greater value through innovative solutions. By becoming Skywards Everyday’s first points conversion partner, EmCan members can unlock a wider scope of rewards options.

Steps to Convert Skywards Miles and EmCoins

For those eager to start taking advantage of this new offering, the conversion processes are straightforward.

Converting Skywards Miles to EmCoins

1. Log in to the Skywards Everyday app using Emirates Skywards membership details.
2. Save up to five Visa or Mastercard debit or credit cards in the app.
3. Link the account with the EmCan profile.
4. Select “EmCan” from the partnership list.
5. Choose to convert “Miles to Points” with a minimum of 2,000 Skywards Miles for conversion.

Converting EmCoins to Skywards Miles

1. Download the EmCan application.
2. Log into EmCan using account details and link it to the Emirates Skywards account.
3. Select “Convert Points” and “Skywards Everyday” from the partner list.
4. Ensure the Skywards Everyday app is downloaded, with at least one payment card saved.
5. Begin converting with a minimum of 1,000 EmCoins.*

* Remember that downloading the Skywards Everyday app and saving at least one payment card is essential for conversion.

Maximize Earnings with Skywards Everyday

Skywards Everyday provides opportunities for members to earn up to one Mile for every AED 3 spent at various brands across the UAE. Recently added brands include popular choices like Swarovski, Tory Burch, Michael Kors, Lacoste, and Guess. In addition, there’s an exciting partnership with Gate Avenue, allowing members to earn miles with over 70 retail partners, including Cole Haan and Cara Jewellers.

Global Recognition of Emirates Skywards

With a robust membership base of 35 million worldwide, Emirates Skywards continuously provides unmatched rewards and benefits. The loyalty program features four membership tiers: Blue, Silver, Gold, and Platinum, each offering unique privileges. Skywards Miles can be redeemed for various experiences, such as flight tickets with partner airlines, upgrades, hotel stays, and exclusive events.

Recently, the loyalty program was honored as the “World’s Leading Airline – Rewards Programme” at the World Travel Awards 2024, a testament to its extensive partnerships and innovations.

Conclusion: Embracing the Future of Rewards

The partnership between Skywards Everyday and EmCan presents a significant leap forward, enabling customers in the UAE to maximize their rewards while engaging with two prominent brands. This collaboration emphasizes the importance of blending everyday purchases with loyalty rewards, a trend that will undoubtedly influence the travel and lifestyle sector positively. As UAE customers explore these innovative offerings, they can look forward to an enhanced travel experience with more rewards waiting at every turn.

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