ITC Hotels Expands Presence with New Resort in Kerala

ITC Hotels Enters Kerala with Storii Wayanad Silverwoods

In an exciting development for the hospitality sector, ITC Hotels has signed an agreement for a new property, Storii by ITC Hotels Wayanad Silverwoods. This marks a significant milestone as it represents the first foray of the Storii brand into the picturesque region of Kerala.

A New Gem in Wayanad

The new 62-room resort is strategically located beside the beautiful Banasura Sagar Dam. Before its debut under the Storii brand, the property will undergo extensive renovations to align with the unique boutique style characteristic of the brand. This addition not only strengthens ITC Hotels’ portfolio but also enhances the hospitality options available in Wayanad, which is becoming increasingly popular for its breathtaking natural landscapes.

Partnership for Progress

In partnership with Silvercastle Holidays and Resorts (India), ITC Hotels is set to transform this location into a distinct destination. With Kerala’s rich cultural heritage and diverse landscapes, the new resort is poised to cater to enthusiasts of both leisure and adventure tourism.

Benefits for Tourism in Wayanad

• Enhanced Accommodation: The introduction of the Storii brand is expected to enrich the hospitality landscape in Wayanad.
• Promoting Eco-tourism: The renovations aim to set sustainable benchmarks that appreciate the local environment and culture.
• Increasing Visitor Appeal: Wayanad is known for unique experiences, including nature trails and cultural activities, now complemented by luxurious accommodations.

Anil Chadha, Managing Director of ITC Hotels, expressed excitement about this venture, stating, “Kerala’s diverse landscapes and rich cultural heritage make it a compelling destination for our loyalists.”

Emphasizing Sustainability

The collaboration is not just about expanding physical presence; it’s also about reinforcing a commitment to sustainable practices in hospitality. Benny John Kuppail, Managing Director of Silvercastle Holidays and Resorts (India), reflected on the importance of the new identity, which aims to showcase the rich heritage of the region while offering eco-friendly lodging options.

Storii by ITC Hotels

As a collection of handpicked boutique properties, Storii focuses on delivering unique experiences in both renowned and hidden destinations. Currently, ITC Hotels boasts over 140 properties across 90 locations, firmly establishing itself as a leader in the Indian hospitality sector.

A Commitment to Excellence

ITC Hotels is recognized for its sustainability-focused initiatives, having achieved notable certifications such as LEED Platinum for multiple properties. Their dedication to eco-friendly practices makes them a frontrunner in the industry, with over 13,000 keys operating across six different brands.

Importance of Tourism Development

As Wayanad continues to emerge as a prime destination for both domestic and international travelers, the arrival of the Storii brand is anticipated to contribute significantly to local tourism. By increasing accommodation choices and promoting cultural engagement, the resort aligns with the growing trend for travelers seeking immersive experiences. Wayanad’s natural beauty and cultural richness will be complemented by enhanced hospitality, making it an enticing option for many visitors.

Päätelmä

With its charming landscapes and plentiful natural attractions, Wayanad is set for a transformation in its hospitality market. ITC Hotels’ new establishment aims to draw in guests looking for quality stays while indulging in Kerala’s captivating scenery and rich heritage.

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To summarize, the introduction of the Storii brand in Wayanad is poised to enhance the tourism landscape by offering luxurious accommodations while adhering to sustainable practices. This sets the stage for unforgettable travel experiences, filled with adventure activities, eco-friendly wildlife safaris, and cultural engagements that reflect the beauty of Kerala. Overall, this expansion not only fulfills the desires of discerning travelers but elevates the entire region’s tourism appeal.