ITB Berliini 2026: Peru liittyy yli 50 näytteilleasettajan joukkoon seikkailu- ja vastuullisen matkailun parissa

The highlights and programme of ITB Berlin 2026’s Adventure Travel & Responsible Tourism segment are presented here, including exhibitors, stages, and awards across March 3–5.

Overview at a Glance

ITB Berlin 2026 dedicates Hall 4.1 to sustainable and adventure travel, bringing together more than 50 exhibitors osoitteesta 27 countries. The segment showcases environmentally conscious outdoor experiences, community-based tourism initiatives, and business models that prioritise conservation and social responsibility.

Key Participants and Partners

• Adventure Travel Partner: Peru — with exhibition space in Halls 23 and 4.1.
• New exhibitors: Hokkaido Tourism Promotion, Global Sustainable Tourism Council (GSTC)ja UNESCO Global Geoparks.
• Returning organisations: Adventure Travel Trade Association (ATTA), Myclimate, European Centre for Eco and Agro Tourism (ECEAT)ja Studienkreis für Tourismus und Entwicklung.

Programme Highlights

The segment’s programme focuses on practical and thematic content delivered from the ITB Lighthouse Stage in Hall 4.1. Panels, keynote speeches and presentations will cover topics central to the future of sustainable travel.

Featured Topics

• Adventure tourism and cycle tourism
• Climate protection and resilience
• Agritourism and community-based tourism
• Wildlife observation and eco-friendly practices
• Astrotourism, geotourism and accessible travel
• Certification and award ceremonies by Myclimate, GSTC, Travelife, ECPAT Germany and RAL Umwelt

Guided Tours and Forums

On March 3 a guided presentation titled “Resilient Destinations: Adapting Tourism to Climate Change” will illustrate adaptation measures for mountain, coastal and urban destinations, focusing on infrastructure and long-term planning. The 21st Green & Blue Tourism Forum will explore the theme “Genuine Sustainability – Enjoying the Great Outdoors the Responsible Way.”

Award Calendar and Special Events

Esteettömyys ja käytännön asiat

In cooperation with Berliner Verkehrsbetriebe (BVG), ITB Berlin provides reduced-rate public transport tickets for trade visitors and exhibitors for the event duration. The 60th anniversary edition will operate as a B2B trade show alongside the ITB Berlin Convention, which features multi-track sessions with speakers from business, science and politics.

Miksi sillä on merkitystä matkailulle

The concentration of exhibitors and international organisations at ITB Berlin reflects a growing industry focus on vastuullinen matkailu and destination resilience. For tourism professionals and curious travellers alike, the event offers pathways to new tour products, certification insights, and partnerships that can shape future travel experiences.

GetExperience can help turn the insights from ITB into real travel plans: the platform allows secure payments online with voucher confirmation afterwards and enables customised requests for tailored tours from verified providers. This makes it easier to find experiences that match sustainability values and personal preferences.

On GetExperience, you book your experience from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. GetExperience offers a wide variety of tours worldwide to suit any preference and budget, and the platform’s transparency and convenience ensure reliable booking and clear options for add-ons. Book now GetExperience.com

In summary, ITB Berlin 2026’s Adventure Travel & Responsible Tourism segment gathers global players—from Peru and UNESCO Global Geoparks to ATTA and Myclimate—to spotlight sustainability, resilience and community-led tourism. Events include thematic stages, forums, guided tours, and award ceremonies that highlight best practices and innovation. Whether you’re seeking new travel experiences, adventure activities, online virtual tours or eco-friendly wildlife safaris, the show underlines trends that will inform future cruise packages, safari tours, museum tours with live guides, adventure rafting trips for beginners, luxury adventure travel experiences, exclusive yacht charters for events, interactive online cultural workshops, and even professional esports training programs and beginner esports coaching sessions offered digitally. The practical outcomes for tourism are clear: better-certified products, stronger community links and more reliable choices for travellers planning meaningful, responsible journeys.