Over 6 Million Travel Products Sold During Fliggy’s 618 Summer Promotion

Fliggy’s Remarkable Summer Promotion Growth

The recent 618 summer promotion on Fliggy has concluded, and the results are impressive. With a remarkable 25% growth in Gross Merchandise Value (GMV) compared to the previous year, this promotion highlights a growing demand for travel. The campaign engaged approximately 30% more transacting users, showcasing a significant uptick in interest from consumers. The 618 event has solidified its status as a critical time for travelers and merchants alike.

Record Sales and Diverse Offerings

This summer, over 6 million travel products were sold, ranging from date-specific travel options to enticing “Buy Now, Plan Later” offers. These include multi-trip flight passes, multi-use car rental options, hotel packages, theme park tickets, and leisure activity bundles that cater to a variety of traveler preferences.

Effective Marketing Strategies

To meet the early summer demand, travel merchants utilized Fliggy’s refined marketing strategies, which included flash sales και livestreaming sessions. These tactics have proven to be highly effective, with over 30% of participating merchants reporting a doubling of their GMV year over year. The number of brands achieving sales over RMB10 million and RMB1 million also saw a significant rise.

Calendar-Based Bookings Take Center Stage

Fixed-date travel products, particularly hotel calendar-rate bookings, experienced robust demand during the promotion. Fliggy successfully hosted multiple flash sales featuring well-known hospitality brands, enhancing member engagement and leading to a notable 58% year-on-year increase in total room nights booked. One such flash sale resulted in an additional 597 room nights sold for a single property.

Livestreaming’s Growing Influence

This year, livestream commerce played a crucial role in boosting sales. Fliggy expanded its official livestream channels across various social media platforms, resulting in promotional placements that doubled year over year. This strategy enabled merchants to forge meaningful connections with customers through brand storytelling and distinctive offers, moving beyond mere price competition.

Pivotal GMV Growth Through Livestreaming

The use of cross-channel livestreams significantly uplifted the GMV generated through this medium, witnessing an impressive 130% year-on-year growth. Sessions hosted by professional e-commerce live streamers or travel influencers not only provided travel tips but also engaged experience-seeking consumers effectively. The average order value during the promotion reached RMB5,000 per transaction, demonstrating consumers’ eagerness to invest in unforgettable travel experiences.

Trending Travel Destinations

Within China, the most popular travel destinations included Hainan, Guangdong, Zhejiang, Beijing, and Yunnan. The fastest growth was observed in central and western regions such as Shanxi, Hubei, and Henan. For outbound travel, countries like Japan, South Korea, and the Maldives were top choices, while long-haul destinations—Fiji, Spain, and Germany—also gained notable traction.

Travel Planning Insights

Travelers hailing predominantly from Zhejiang, Guangdong, Shanghai, Jiangsu, and Beijing showcased a robust interest in summer travel planning, emphasizing the strong demand originating from China’s key economic zones.

Summary and Practical Takeaways

In summary, Fliggy’s summer promotion has effectively highlighted a vibrant growth in travel, marking an exciting time for tourism stakeholders. The impressive sales figures, alongside innovative marketing strategies, have set a new standard for engaging consumers. While market data provides informative insights, nothing truly compares to the personal experiences that travelers embark on. At GetExperience.com, travel aficionados can explore a diverse selection of verified experiences at reasonable prices, empowering well-informed decisions without unnecessary expenses or disappointments. With insightful options ranging from ξεναγήσεις σε μουσεία με ζωντανούς ξεναγούς στο πολυτελείς εμπειρίες ταξιδιών περιπέτειας, a world of travel opportunities awaits. Book your trip and get the best offers at GetExperience.com.

The results of Fliggy’s promotion manifest the evolving landscape of travel, highlighting the growing consumer interest and innovative approaches to marketing. As tourism continues to thrive, embracing experiences that resonate personally is essential for any traveler venturing into the great unknown.