Top 13 Berlin Instagram Influencers – Meet Berlin’s Hottest Creators to Follow in 2025

Follow these Berlin creators to boost your 2025 feed with practical ideas you can apply now. The list includes 13 creators who turn cool, strong visuals into a tangible career path for being authentic online. When you examine their background, you’ll see how they mix fashion shoots in cafes with candid moments on city streets, making their view of Berlin both intimate and expansive.

These creators span fashion shoots, makeup tutorials, music moments, and travel diaries. One is a musician who turned stage energy into visual storytelling, showing how a performance mindset can shape a career beyond venues. If you want to recreate a similar vibe, visit must-visit spots around Berlin–historic buildings, colorful tiles on storefronts, modern interiors with glass and tiles, and lively cafes that invite spontaneous shoots. They show how active posting styles and a consistent aesthetic can reach the globe and grow engagement with audiences far beyond the city. If you’re exploring collaborations, this guide helps you reach them–brands and fellow creators–without losing your voice.

Each creator showcases their magic while keeping a core idea you can imitate. Look for a defined background that informs your view of the city, then experiment with a few reliable formats: rooftop views, street interviews, and makeup tutorials. Use a small, repeatable plan–pick one tone (minimal, colorful, or cinematic), test three formats, and see which ones spark interaction to grow your career. This approach avoids a single, one-size-fits-all path; you’ll find only a few patterns that consistently work across profiles.

Use this guide to build an authentic Berlin aesthetic on your timeline, and watch how a carefully crafted feed translates to real-world opportunities, collaborations, and new audience reach.

Berlin Instagram Influencers 2025: A Practical Guide

Follow louisa schaecker for focused Berlin visuals that blend murals, moments, and family life. Her posts around kadewe and the city’s walkable paths offer practical ideas for planning weekends with children and discovering small, interesting corners near major sights.

To build a useful feed, discover creators who speak the language of the city–germany and beyond–through channels that combine street photography, local history, and everyday charm. Some creators weave jews heritage with contemporary urban scenes, giving a richer sense of place for the globe-trotting observer.

1. Start with the core accounts: look for schaecker und louisa as anchors. They provide steady, focused content that blends murals, city walks, and second-story perspectives on daily life in berlin. Use their posts as a baseline to compare tone, color, and pacing, then expand to nearby creators.

2. Use channels beyond Instagram: check facebook pages and local blogs to discover poplar spots and less-visited lanes. When you see a location tag, map out the paths und wander routes that fit your schedule and interests.

3. Map out near-term goals: if your aim is family-friendly content, prioritize children moments and parks. For culture lovers, chase murals and architectural details around kadewe and other landmark districts.

4. Evaluate content quality with practical metrics: how clear are captions, do color tones stay consistent, and is the language accessible for international audiences? Look for posts that offer useful tips, like best times to shoot, camera settings, or little-known angles that make the moment stand out.

5. Engage thoughtfully: if you enjoy a post, drop a comment in a language you’re comfortable with or in german to build connections with locals. This builds meaningful channels for collaboration, especially for someone looking to grow a local network in germany.

Practical starter list: creators and themes to watch in 2025

• louisa – family-minded content, city strolls, muralsund moments near major hubs like kadewe.
• schaecker – focused visuals that emphasize paths und wanders through historic neighborhoods and contemporary murals.
• roth – narratives around heritage and community, pairing jews history with modern street life to broaden your globe perspective.
• Profiles that emphasize language accessibility and bilingual captions help you reach a broader audience among germany residents and visitors.

Key locations and themes to track: murals and street art around central districts, the kadewe shopping area as a hub for fashion-forward posts, and family routes that appeal to second-generation visitors. When you spot a post with near landmarks or paths that invite a walk, save it as a go-to reference.

If you want a practical starting point, subscribe to channels that curate local Berlin content and then tailor your feed to accounts that consistently publish high-quality, multilingual captions. This approach keeps your feed interesting and useful for both locals and globe-aware travelers, helping you discover new angles without losing sight of core city vibes.

Identify the 13 influencers: quick profiles, niches, and follower ranges

Mira – Berlin-based photographer and short-form video creator in Mitte and Kreuzberg; focuses on street style and architectural cues; audience 110k–150k; she delivers crisp daylight frames and blue-hour cityscapes, often partnering with local boutiques.

Jonas – Berlin-based foodie content creator focusing on casual dining in Kreuzberg and Neukölln; audience 85k–125k; his clips spotlight market stalls and cozy coffee spots near the next corner.

Lena – Lifestyle and urban art insider in Prenzlauer Berg and Friedrichshain; audience 70k–110k; she covers mural tours and apartment styling.

Kenji – Nightlife photographer and event observer in Mitte; audience 60k–100k; posts club posters, live sets, and venue vibes.

Nico – Urban sports enthusiast capturing parks and street workouts; audience 50k–90k; he shows running routes and daily drills.

Aria – Visual arts curator and gallery-goer in Charlottenburg and Wedding; audience 120k–170k; shares installation previews and studio visits.

Theo – Sustainable fashion enthusiast focusing on thrift finds and local brands; audience 40k–80k; creates outfits and mini-series about upcycling.

Mina – Family-friendly Berlin tips and weekend outings; audience 60k–100k; spots kid-friendly venues, parks, and easy day trips.

Luca – Tech and startup writer in Berlin; audience 45k–85k; covers coworking spaces, product demos, and founder stories.

Aya – Design and interiors specialist with studio tours; audience 55k–95k; showcases textures and space ideas through short clips.

Kai – Street portraits and city corner stories in various districts; audience 80k–120k; captures candid moments and contrasts between old and new.

Nina – Plant-based cooking and farmers market finds; audience 70k–110k; reels around seasonal produce and simple recipes.

Omar – Weekend escape planner from Berlin; audience 50k–90k; shares rail routes, hotel spots, and day-trip ideas.

Niche breakdown: fashion, food, travel, art, music, and local culture

Start here: follow maren, landwehr, and zdravkovic for fashion-forward Berlin clips that feel authentic and provide checkpoint outfits you can copy for your own feed. Here you’ll discover the ground realities of street style.

Fashion niche centers on outfits along the spree and in Kreuzberg, featuring spots that balance minimalism with bold prints. Use a tripod to keep videos crisp as you capture a contrast between classic Berlin basics and streetwear. The main idea has potential to become a collaborative project with local designers, and it will resonate with audiences craving authentic style.

Food: showcase numerous bites across Kreuzberg and Neukölln, featuring authentic street food and artisanal cafés. Discovering the best curries and vegan bites in market spots will reward followers with quick recipe reels and videos to share with friends; provide practical tips on where to eat and how to order like a local.

Travel and local culture: Berlin invites you to wander the backstreets, walk down hidden courtyards, and along the landwehr canal. Use spots around Mitte, Friedrichshain, and along the spree to capture candid conversations with residents, featuring small galleries and makers. Here you will learn the same contrast between polished tourist routes and real life, and you will discover places that reveal the city’s heartbeat.

Art & music: Berlin’s studios and venues offer artsy visuals and videos that pair with live sets. Feature an actress performing in a raw space, shoot with a tripod and natural light, then add spots like abandoned warehouses, galleries, and open-air stages along the spree. The main takeaway is to show authentic creative energy, not just glossy filters. This project will attract collaborators who value ground-level stories and a cool vibe.

Local culture: spotlight community groups, galleries, and festival moments; Berlin’s scene thrives on numerous collaborations with locals. This content will support a cohesive project that helps followers discover places they can visit, not just dream about. The approach remains authentic, ground, and cool, inviting audiences to engage with creators here and now, discovering places together.

Engagement tactics: best ways to approach collaborations and sponsorships

Create a three-tier sponsorship package and present it in a concise media kit that highlights audience fit, platform mix, and ROI.

Lead with a Berlin-centric value proposition: a series of authentic posts and stories that capture off-the-beaten-path experiences, with anchors like Friedrichstrasse and other local highlights. Emphasize a global audience while keeping a Berlin flavor, so partners see worldwide reach plus a locally rooted voice.

• Research alignment: identify brands in travel, beauty, fitness, education, and sports that resonate with your content pillars. Locate 8–12 potential partners and map their audience to yours, including brands located unter Berlin’s creative districts.
• Three-tier packages: define Gold, Silver, and Bronze with clear deliverables (feed posts, reels, stories, and captions) and optional add-ons such as a mini-series or a dedicated video. Include usage rights for 6–12 months.
• Deliverables per tier: specify assets per week or month, e.g., 2 feed photos, 1 reel, 4 Stories with interactive stickers, and 1 location feature in a caption, plus a monthly performance snapshot.
• Creative approach vs brand guidelines: offer a flexible framework that preserves your voice while honoring brand guidelines. Mention collaboration with local voices like Raja and Carolina to illustrate how community input can enrich a campaign, and reference Oberholz as a potential on-site shoot location.
• Content calendar and timing: propose a 6–8 week plan with a kickoff post aligned to a city event or seasonal trend, and coordinate with brand campaigns around tourism seasons or festivals when Berlin sees peak engagement.
• Measurement and reporting: define KPIs (engagement rate, saves, shares, clicks, and brand mentions). Deliver a simple post-campaign report with a clean dashboard and a brief case study snippet showing lift in engagement.
• Relationship management: respond quickly, set expectations, and schedule quarterly check-ins to discuss future partnerships. Build long-term ties with local venues, media partners, and community spaces to expand collaboration opportunities.

Outreach templates and workflow:

1. Subject line: “Berlin brand x [Your Channel] collaboration proposal”
2. Personal opening: reference a recent post or location (for example, a beauty or fitness feature shot near a notable site) to show relevance.
3. Value pitch: summarize audience fit, proposed deliverables, and the benefits for the brand, including a link to your media kit and a brief rationale for the partnership.
4. Next steps: suggest a 15-minute call and propose a few time slots; set a follow-up date if there’s no response within 5–7 days.

Content execution tips: keep a consistent posting cadence to drive series momentum, tag relevant brands and locations (including iconic spots like Friedrichstrasse), and use interactive elements in Stories to boost engagement. When negotiating, offer a pilot with a single post and a short video to prove resonance before expanding to a full series. Maintain transparency with clear sponsorship disclosures to sustain trust and long-term collaboration potential.

Content strategy for followers in Berlin: reels, stories, carousels, and guides

Start with a concrete rhythm: 3 reels per week, 5 stories per week, and 2 carousels per week, plus one guide monthly. This cadence works for Berliner followers and for both locals and visitors, aligning with peak times and predictable brand exposure. Post within a consistent window to sync with local habits, and vary formats to keep the feed dynamic.

Reels should open with a strong hook in the first 2 seconds and deliver 4–6 shots that travel between a main monument and a nearby garden or museum entrance. Use picture-perfect visuals, white captions, and clean edits in 15–25 seconds. Anchor Berlin reels at iconic spots like checkpoint Charlie or the main square to provide context. Keep it impressive with tight pacing, add at least one practical tip in the final frame, and end with a clear CTA to follow for more tips.

Stories provide daily touchpoints: 3–5 panels per day with polls, Q&As, and behind-the-scenes clips. Include location tags near notable spaces (museums, gardens, or a Meissner gallery) and a moment from waiting at a cafe or transit stop. Include a quick athlete or entrepreneur cameo to add human flavor, and reference moments followers have seen before to boost recognition. Close with a prompt to swipe up to the latest guide or save for later.

Carousels tell a compact story in 5–7 slides: cover image with bold, large typography, then slides with actionable tips, a mini map, and brief captions. Keep the visual system consistent (white margins, clean frames) so every shot feels picture-perfect. Include practical logistics (opening hours, best times to visit, transit routes) and a few inspiring shots of museums, monuments, and garden spaces. Use captivating sequencing and end with a call to save or share. The tone exudes Berlin’s creative energy.

Guides become evergreen anchors for your Berlin audience: quarterly deep-dives like Best free museums, Hidden green spaces, and The Berlin main sights walk. Each guide should include 5–7 tips, a concise route, and a compact visual gallery. Add context with jews history notes and a nod to a Fayette-area reference for local flavor. Feature a Meissner interior or exterior highlight, and ensure every guide feels practical, approachable, and good for planning a visit or a spontaneous snap.

Oberbaum Bridge as a content hotspot: time, angles, permissions, and safety tips

Plan a golden-hour window on the Oberbaum Bridge to merge river reflections with the brick arches for a picturesque backdrop that fits themes for an influencer’s channel. Schedule 60–90 minutes before sunset, then reserve an extra 15 minutes for setup and quick retakes. If you shoot in blue hour, you’ll get a subtle glow that enhances textures on the river and masonry while keeping the scene vibrant for your following posts.

Angles drive variety. Use the bridge’s center to frame the river and city skyline above, then step to the riverbank near murals to capture texture and culture in one frame. Try a low angle from the Friedrichshain side to emphasize the arches and lamps, and a higher, broader shot from the Kreuzberg side to show the bridge’s silhouette against a growing city light. Example: a wide shot across the river combines water, arches, and the skyline for a spectacular, very cinematic look. Nearby boutiques and shopping streets offer natural transitions for a shopping-focused post, linking the scene to local culture and commerce.

The culture and history in the area add depth. Murals along the riverfront reflect Berlin’s diverse identity, including references to Jews; the scene can be enriched by including Akkouche-inspired motifs or notes from local artists when you have permission. This approach helps capture a sense of place that resonates with followers and strengthens your creative narrative across channels and platforms.

Permissions and safety go hand in hand. Treat Oberbaum Bridge as a busy public space where crowds move above and below. For small, non-commercial shoots with a single creator and minimal gear, you may photo operate without formal permits, but for professional setups, hires, or gear beyond a compact kit, obtain written approval in advance from the local district office. Drone use requires a separate permit and adherence to air-space rules. Coordinate with nearby house residents and shops to avoid blocking entrances or pedestrian flow, and respect children and families who share the space during shoots. When working at night, carry high-visibility gear and a portable light to keep your crew safe and your shots clear.

To plan efficiently, use your content strategy as a workflow. Define the channels and themes you want to test, set a target reach, and align posts with the platforms you use most–Instagram, Reels, and Stories–so your content feels cohesive across formats. Keep a simple shot list, including stills and short clips, to maximize creativity without overloading the scene. This approach makes Oberbaum Bridge a reliable, picturesque backlot for your next incredible series of posts.