The Journey of a Forgotten Ski Resort

Introduction to Snowridge Ski Resort

In the midst of Alberta’s stunning landscapes, a fascinating tale unfolds about a ski resort shaped by ambition and challenges. The history of Snowridge Ski Resort not only highlights a bygone era of winter sports but also reveals unexpected connections to the renowned Whistler area.

A Brief History

Established in 1968, Snowridge Ski Resort was created with families in mind, promising a cozy getaway amidst nature. The resort boasted a daylodge designed by renowned architect Joseph K. English, encompassing hotel accommodations, a restaurant, and a cafeteria capable of hosting up to 300 guests. Equipped with two t-bars and a chairlift, Snowridge marketed itself as a haven for those seeking “acres of exotic powder and undulating packed runs.”

Challenges and Closure

Despite its potential, Snowridge faced geographical hurdles due to its location along the unpaved Kananaskis-Coleman Forestry Road. This inaccessibility led to its downfall, and by the end of the 1970/71 ski season, the resort had closed its doors. A bankruptcy ruling in 1973 sealed its fate, with the property being offered for sale after a foreclosure on its mortgages took place.

A Glimpse into the Future

Things were changing in the ski industry, particularly with the construction of Highway 40, which promised improved access to ski areas in Colorado. By 1974, Snowridge was still on the market, and a shift was on the horizon.

New Interest in Snowridge

On the other side of the mountains in British Columbia, Hugh Smythe, then associated with Garibaldi Lifts Ltd., took a summer break in 1974. During his travels, he encountered the Wilder family, who expressed interest in acquiring Snowridge. Intrigued, Hugh decided to explore the possibility more thoroughly. His reflections during an oral history interview indicated he was captivated by the prospect, and the idea stayed on his mind as he returned to Whistler Mountain in August.

A Collaborative Venture

Hugh, in his position as operations manager, shared his interest with Dave Mathews, who was not only his boss but also keen on revitalizing Snowridge. Together with Dave’s wife, Lynn, they established HUMAT Management and Consultants Ltd. However, securing financing for the acquisition posed a challenge. Approaching the Federal Business Development Bank (FBDB), their pitch was unexpected. Despite initial doubts, they were contracted to configure the resort to make it commercially viable.

Beginning of a New Era

In September, the trio relocated along with the Mathews’ two children to Snowridge, embarking on an ambitious journey to revive the resort. Lynn and Dave had previously liquidated real estate in Whistler, giving them a financial cushion. On the other hand, Hugh was eager to broaden his ski area management skills. Snowridge offered a prime opportunity to manage everything from lift operations to hotel services—a dream role Hugh was eager to embrace.

Facing Challenges Head-on

Upon their arrival at Snowridge, the newly appointed management team faced immediate obstacles: a chairlift with its cable derailed and chairs resting on the ground alongside a hotel that was in dire straits. As early September snow began to fall, the urgency to have everything operational by December was palpable. It was a tall order, but the team was relentless in turning Snowridge into a thriving winter destination.

Conclusion: The Road Ahead

The journey of Snowridge Ski Resort is entwined with personal experiences and community connections, showcasing how history can unveil unexpected links in the tourism landscape. Despite the challenges that surfaced, the determination of those involved painted a picture of resilience and hope. At a glance, this account underscores the importance of personal encounters and journeys in the broader context of travel. Interested toward exploring similar exhilarating tales? Book your adventure today and ensure unforgettable memories with GetExperience.com

Whether it’s learning about the past of ski resorts or gearing up for your next trip, these stories fuel wanderlust. Experiences, whether visiting vibrant ski resorts or embarking on thrilling outdoor adventures, shape how we understand and appreciate the world around us.