Raki Phillips Takes the Helm at Accor’s Premium, Midscale & Economy Division

Introduction to Leadership Transition

Accor has welcomed Raki Phillips as the new Regional President for its Premium, Midscale & Economy (PME) division, covering the Middle East, Africa, and Türkiye. This transition, effective from November 2025, marks a pivotal change in leadership for one of the largest hospitality brands in a strategically crucial region.

Role and Responsibilities

In this leadership role, Raki Phillips will be at the forefront of enhancing hotel operations across a vast network of over 250 properties spread across 27 nations. Additionally, he will manage a significant pipeline of more than 85 new openings that aim to fortify Accor’s footprint in these fast-evolving markets. Phillips will report directly to Duncan O’Rourke, the Chief Executive Officer of Accor’s PME division for the Middle East Africa and Asia Pacific regions.

A Seasoned Leader in Tourism

Bringing over two decades of global experience in tourism, Phillips is recognized as a prominent figure within the industry in the Middle East. His most recent position as CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA) showcased his adeptness at transforming this emirate into a leading destination for travelers. Achievements include tripling tourism revenues and enhancing international connectivity, alongside securing landmark investments and launching sustainability initiatives.

Past Experience and Impact

Before joining RAKTDA, Phillips held key roles within Fairmont Raffles Hotels International, where he played an essential role in expanding the brand internationally. His career includes significant positions with Ritz-Carlton and Universal Studios Orlando, where he acquired rich operational insights and commercial acumen. Notably recognized among the top tourism executives in the Middle East, Phillips is celebrated for his innovation-driven results, fostering community engagement, and cultivating a strong workplace culture.

Vision for Future Growth

Duncan O’Rourke has expressed confidence in Phillips’ capabilities, stating, “Raki brings a rare combination of commercial agility, regional knowledge, and purpose-led leadership.” Phillips’ extensive experience and connections within both public and private sectors position him perfectly to accelerate growth and strengthen Accor’s local ties, emphasizing the importance of regional leadership in driving tourism initiatives.

Transition of Leadership

Phillips succeeds Paul Stevens, who will step down after nearly 30 years with Accor. Under Stevens’ leadership, Accor experienced considerable growth and operational success, promoting initiatives like Choir Games and Think Like an Owner. His commitment to community welfare and inclusion earned him numerous accolades, making a lasting impact on the company’s culture and societal contributions.

Current Market Landscape

Accor enters a period of robust momentum with over 350 hotels totaling 92,000 rooms region-wide, and a promising pipeline of 140 additional hotels. The PME division has shown resilient year-on-year growth, especially in dynamic markets like the UAE, Egypt, and Saudi Arabia. As travel demand for varied hospitality experiences increases, Phillips’ leadership is set to further strengthen Accor’s presence and commitment to local innovations.

Brand Portfolio Management

Based in Dubai, Phillips will manage a diverse brand portfolio that includes well-known hospitality names such as Swissôtel, Pullman, Mövenpick, Novotel, Mercure, and ibis. His objective revolves around creating value for hotel owners while ensuring guest loyalty through exceptional service delivery.

Conclusion and Reflection

The appointment of Raki Phillips stands out as a strategic move by Accor to not only strengthen its market presence in the Middle East, Africa, and Türkiye but also to drive forward its tourism ventures in the region. As Accor continues to establish itself as a leader in hospitality, the experience and vision brought by Phillips are poised to enhance both local engagement and operational excellence. Ultimately, while detailed reviews and professional endorsements provide valuable insights, experiencing this dynamic leadership firsthand will be enlightening. For all travel enthusiasts looking to explore unique opportunities, GetExperience offers a platform to book verified experiences, ensuring affordable options and a wide variety of choices tailored to individual preferences. Book your trip with GetExperience.com.

In short, Raki Phillips’ new role at Accor is not just a change in leadership; it’s a pivotal moment that could redefine tourism across the Middle East and beyond. The combination of local insights and robust management can set the stage for innovative hospitality experiences that will cater to the evolving desires of global travelers.