طيران الإمارات تسجل رقماً قياسياً جديداً في سوق السفر العربي باستقبالها أكثر من 27,000 زائر

Highlights of Emirates’ Participation

Emirates recently marked its most significant presence at the Arabian Travel Market (ATM), where it forged and strengthened nearly 40 partnerships. These collaborations spanned a range of sectors, including tourism organizations, technology partners, cruise line companies, airlines, and rail operators. The event showcased the airline’s commitment to enhancing travel experiences for its customers.

Wide-Ranging Visitor Experience

The four-day event was bustling, attracting more than 27,000 visitors eager to explore Emirates’ extensive array of offerings. Attendees had the opportunity to experience the airline’s cutting-edge products, which encompass its three aircraft types—highlighting the latest-generation A350 Business Class seats and Premium Economy options. The stand prominently featured Emirates’ innovative Onboard Lounge and Shower Spa, alongside a focus on sustainability and accessible travel initiatives that are vital in today’s travel landscape.

Intensive Networking Agenda

Emirates lined up an ambitious agenda during the event, culminating in over 600 industry meetings. These included strategic networking sessions and media briefings, as well as the airline’s inaugural series of seven travel trade workshops held alongside the event. This proactive approach underscores Emirates’ strategy for positioning itself as a leader in the travel sector.

Welcoming Dignitaries and VIP Guests

During the event, esteemed UAE royal dignitaries and VIP guests graced the Emirates stand, such as His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. Their presence added an element of prestige to the gathering, emphasizing the airline’s cultural importance in the region.

Impactful Workshops for the Industry

Emirates took advantage of ATM as a strategic platform to promote destinations effectively. The airline conducted workshops in collaboration with seven tourism boards and welcomed over 350 industry partners from 15 countries. These workshops provided critical insights and fostered discussions that are essential for the future of the travel industry.

Strategic Partnerships to Boost Tourism

Aligned with ATM 2025’s theme—”Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”—Emirates set new standards for international tourism collaboration. The airline signed agreements with nearly 40 organizations aimed at increasing interest in fresh destinations, while also catering to travelers’ desire for new experiences. This inclusive strategy involves tourism boards and ministries from 21 regions, showcasing the unique attractions each area provides through a range of joint marketing and commercial initiatives.

Focus on Cruise Travel

Continuing its emphasis on cruises, Emirates has fortified its strategic partnership with the Cruise Lines International Association (CLIA). Additionally, it signed an agreement with Hapag-Lloyd and extended its long-standing partnership with MSC Cruises. These efforts are directed towards enhancing luxury cruise travel packages and improving Dubai’s standing as a premier homeport, thereby facilitating cruise passenger movements across its network.

Building Stronger Airline Alliances

Seeking to establish new airline partnerships and bolster existing relationships, Emirates signed agreements with two new carriers during ATM and strengthened ties with two other partners. Notably, Emirates and Kuwait Airways are exploring an interline agreement, while reciprocal codesharing efforts with Philippine Airlines are also underway. This not only enhances flight options for travelers but also supports the broader growth of international connectivity.

Addressing Diverse Consumer Needs

Emirates has inked new partnerships targeting specific consumer segments, including the robust meetings and events industry, student travelers, and small to medium enterprises. These initiatives aim to facilitate smoother connectivity and offer tailored benefits. Furthermore, the airline renewed its partnership with Huawei to spearhead new digital innovation efforts, positioning itself to stand out in key global markets.

Conclusion: The Future of Tourism

The remarkable presence of Emirates at ATM not only highlights its strategic initiatives but also reflects a broader trend in the tourism industry toward enhanced connectivity and innovation. As the airline commits to forging new partnerships and enhancing travel experiences, the tourism landscape will undoubtedly benefit from these efforts. While reviews and feedback can provide valuable insights, nothing can compare to the richness of personal experience. At GetExperience, travelers can book excursions from verified providers at competitive prices, ensuring informed choices without unwanted surprises. With a unique blend of convenience and affordability, the diverse selection of experiences offered makes it a top choice for any traveler looking to explore further. Book now on GetExperience.com.