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First Tapestry Collection by Hilton Opens in Saudi Arabia, Enhancing the Kingdom’s Hospitality

First Tapestry Collection by Hilton Opens in Saudi Arabia, Enhancing the Kingdom’s Hospitality

James Miller, GetTransfer.com
by 
James Miller, GetTransfer.com
4 minutes read
News
ሐምሌ 16, 2025

Introduction to the Newest Addition

The Tapestry Collection by Hilton is making its inaugural entry into Saudi Arabia with the signing of Diyar Ajwa, a project in collaboration with Al Musbah Group. This establishment is set to open its doors in 2025 and signifies Hilton’s steadfast commitment to expanding its presence in the country, specifically in a region renowned for its religious tourism.

Location and Accessibility

Diyar Ajwa will find its home just north of the central Haram area in Madinah. Its prime location promises guests easy access to the revered Al Masjid Al Nabawi, ensuring a comfortable stay for both pilgrims and visitors. The site boasts excellent transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connection via the Haramain High-Speed Rail, which serves routes between Makkah, Madinah, and Jeddah.

Key Features of Diyar Ajwa

  • Direct pedestrian access to the holy site
  • 221 guest rooms and suites
  • An all-day dining restaurant and a café
  • A well-equipped fitness center

The design of the hotel will incorporate elements inspired by the distinguished Ajwa date, a fruit exclusively cultivated in Madinah, enriching the guest experience with local cultural influences.

Partnership and Vision

Mohammed Almusbahi from Al Musbah Group expressed pride in collaborating with Hilton, aiming to deliver a unique hospitality experience that resonates with the local heritage. This partnership represents a shared vision to fuel the Kingdom’s growth in the hospitality sector while providing exceptional offerings to visitors and pilgrims alike.

Hilton’s Expanding Influence

Carlos Khneisser, the Chief Development Officer for the Middle East and Africa at Hilton, highlighted the significance of introducing the Tapestry Collection brand to Saudi Arabia. This action underscores Hilton’s dedication to diversifying its hotel portfolio in key locations throughout the country.

Hospitality Landscape in Saudi Arabia

Currently, Hilton operates 20 hotels across Saudi Arabia and has 77 more in various stages of development. This ambitious expansion represents a quarter of all branded hotel rooms currently under construction in the nation. Notably, Hilton’s recent signing of Spark by Hilton Makkah Aziziyah also with Al Musbah Group marks the premium economy brand’s debut in the Middle East and Africa.

Alignment with National Goals

Hilton’s extensive pipeline in the country is not just a business venture; it aligns with Saudi Vision 2030, aiming to reshape the hospitality landscape and enhance the Kingdom’s appeal as a global tourism destination.

Experiences Beyond Accommodation

The introduction of Diyar Ajwa contributes to a larger narrative of enriching travel experiences available in the Kingdom. As travelers seek accommodations that offer authenticity, brands like Tapestry Collection by Hilton are increasingly vital in providing unique atmospheres that reflect local cultures. Integrating services such as guided tours or cultural workshops into a stay can elevate a visitor’s experience from merely staying overnight to becoming an integral part of the local fabric.

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Conclusion

Diyar Ajwa, Tapestry Collection by Hilton, is set to open its doors in 2025, adding to the evolving landscape of hospitality options in Saudi Arabia. This exciting development will certainly enhance the nation’s appeal and provide travelers with memorable experiences that reflect the essence of its cultural heritage. While detailed reviews and feedback are helpful, nothing compares to experiencing the ambiance firsthand. With GetExperience, booking with verified providers ensures you’re making informed decisions without overspending. Enjoy the ease and variety of choices while planning your adventures, allowing you to focus on creating lasting memories. GetExperience.com